Rhymes with 'Forbes'

No other magazine has found its way into more songs

Published: Nov 9, 2017

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The surprise guest at the 1989 Grammy boycott party was not LL Cool J or Will Smith but a gentleman who roared down Sunset Boulevard on a motorcycle: Malcolm Forbes. “Hey, man,” he announced upon arrival, “I’ve got the chapter and the verse!” Hip-hop pioneer Fab 5 Freddy, one of the co-hosts, was stunned: “America got to see that Malcolm Forbes from Forbes magazine was down with the programme.”

Since then, especially after the launch of our first Hip-Hop Cash Kings earnings list in 2007, no other publication has found its way into more songs—from rap to R&B to pop—or inspired more verbal acrobatics to create something resembling a rhyme. From Jay-Z to Bruno Mars (who gets his musical wish granted with a fake cover), here are a few of the high notes. 

(This story appears in the 10 November, 2017 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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