Say What You Like
Labels like Tobacco smoke can kill babies have been put on cigarette packs for years. But only some countries take note. In Canada, a study found they were widely read and the odds were 1:11 that the smokers would quit. But in China, 70 percent of consumers were numb to those labels. The tradition of gifting cigarettes as a sign of respect and love continued unabated.
(This story appears in the 03 July, 2009 issue of Forbes India. To visit our Archives, click here.)