Among the most celebrated graphic designers in the United States, he has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. Earlier this year, he was awarded the National Medal of Arts by President Barack Obama. The first designer to receive this honour, he is responsible for some of the most iconic visuals of our times like the I Love New York logo. Forbes India had the privilege of working with him in the early stages of this magazine’s design.
Art is whatever.” This definition tries to avoid defining what art is, except in terms of its effect on you. It can be “whatever”. It can be a rug. It can be a carving, it can be “whatever”. But, what determines whether it falls into what we call the category of art is not about its form, but about its effect.
(This story appears in the 04 June, 2010 issue of Forbes India. To visit our Archives, click here.)
Highly complex idea. And yet, the attentiveness is the essence of many religions. The highest goal of spirituality. In a way, art then facilitates attaining the unattainable state of mind, just by experiencing it.
on Jun 13, 2010