Tum Tata ho ya Birla?” is Hindi for “Are you a Tata or a Birla?” This is what young Indians teasingly ask when one of their friends is bragging about his business ambitions or entrepreneurial aspirations. They are the grassroots of this emerging youthful economy which has been growing at annual rates of 7% to 10% in the last five years. Tata and Birla are business conglomerates, founded in the 19th century, which have both undeniably played a significant role in India’s development and its impressive economic achievements.
[This article has been reproduced with permission from IMD, a leading business school based in Switzerland. http://www.imd.org]
These are the Business houses that evoke 'Trust' and 'Resilience'- so, not sure if it can be interchanged to 'Branding power'. I for one, have mixed opinion on Reliance... How about Taj, Darjeeling / Assam Tea, Himalayas ....
on Feb 26, 2012In response to to Mr. Sharmas message and further to my comment. The brand should not be a product of a natural resource. The value addition itself should be the USP of the brand. Eg. Nike, McDonalds, most are US brands
on Feb 27, 2012Best brands of india must be asked to the non Indians abroad. Indians are know to beat their own drum, ie praise their own acheivements independant of worlds perceptions. Im sure there few indian brands which match up to quality of western brands. And one criteria should be a totally indigenous concept like yoga, or Ayurveda developed totally in India which is useful and world famous and not the brands that are basic copies of western stuff. It should be innovative and created entirely in India, with Indian raw products. IS THERE ANY ?????
on Feb 22, 2012