As they say, looks can often be misleading. At first glance, the Engineering and Research Centre (ERC) inside the Tata Motors’ factory in Pimpri doesn’t seem to be the kind of place where great ideas are born. The paint on the walls is a dull shade of blue and white, the same colour as the uniform that employees sport, there are helmets strewn all over the place, the window panes in the visitors’ toilets are broken and the chairs in the long boardroom are anything but comfortable. To the untrained eye, everything about the place seems practical and mundane.
(This story appears in the 02 March, 2012 issue of Forbes India. To visit our Archives, click here.)
My best wishes are with Mr.Tim
on Feb 29, 2012