Creativity is strongly influenced by the way individuals are organised. A strong creative team is able to collaborate, inspire and work together effectively to produce something that is both novel and useful. So understanding cognitive and behavioural aspects of the design process is critical to advancing any company’s research agenda.
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Excellent article. Creative interactions are a must to unleash innovation. Dr.A.Jagadeesh Nellore(AP),India
on Jun 19, 2013