Digital ad-age: This is how ad revenue is likely to grow in the next five years
Media and entertainment companies likely to focus on digital verticals for advertising spends
By Naini Thaker
Last Updated: Jul 17, 2018, 14:59 IST1 min
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Convergence is one of the most-talked-about subjects in the media and entertainment industry. Companies that previously offered only technology and distribution are now looking at content too.
PwC’s latest Global Entertainment and Media Outlook 2018-2022 looks at a five-year consumer and advertiser spending data and makes a five-year forecast for 15 entertainment and media segments, across 53 countries.
Sectors such as broadcast TV advertising revenue show a stagnant or declining revenue growth, with an estimated compound annual growth rate of 2.3 percent from 2017-2022. CAGR for internet ad revenue is pegged at 8.7 percent in 2017-22.
First Published: Jul 17, 2018, 14:59
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