The right app-titude

Games are the most popular mobile apps, while user retention is the top challenge for app marketers, finds InMobi study

I love a good story, be it through advertisements, movies or an entrepreneur who dared to think differently. I believe in bringing in fresh perspectives -- to a corporate profile or a Facebook post -- like new wine in an even newer bottle. I graduated with a journalism degree from the Xavier Institute of Communications. My weekend rituals involve watching Bollywood movies and reading up on style trends.

mg_99407_mobile_app_280x210.jpg
6 billion Google Play apps downloaded in India in 2016, up from 3.5 billion in 2015. India surpassed the US as the biggest market in terms of Google Play downloads in 2016, according to research firm App Annie
Image: Shutterstock.com


Mobile apps have become an important form of user engagement and interaction thanks to smartphone penetration. InMobi, a global mobile advertising and discovery platform, carried out its second ‘State of App Performance Marketing’ worldwide study in June-July 2017. Below are the India-specific highlights.

mg_99409_mobile_app_280x210.jpg


(This story appears in the 29 September, 2017 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

Show More
Podcast: Byju's - Almost unicorn
Zomato acquires Runnr to bolster food delivery
You might also want to read
next
prev
related stories