Illustration: Chaitanya Dinesh Surpur
In 2008, Ryan Marshall planned to buy a television set. What the Delhi-based salaried employee at a private sector company wasn’t prepared for was that he could walk out with one for ₹2 plus a series of payments staggered over the next year at no extra cost. “I was initially intrigued,” he says and “decided to try it out to see if the offer was indeed true.”
He didn’t know it then but Marshall had inadvertently stumbled upon the baby steps India’s financial services industry was taking in allowing Indians to leverage their personal balance sheets.
(This story appears in the 14 September, 2018 issue of Forbes India. To visit our Archives, click here.)