On December 4, 1956, Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash teamed up for an impromptu jam session, forming an ephemeral supergroup nicknamed The Million Dollar Quartet. More than half-a-century later, this June, Jon Bon Jovi and Warren Buffett took the stage at The Forbes 400 Summit on Philanthropy’s after- dinner reception—capping a day of the world’s best business minds, from Bill Gates to Oprah Winfrey, brainstorming solutions to some of the world’s most pressing problems. The $50 Billion Duo then treated the 150 guests to a cover of Bette Midler’s ‘Glory of Love’, with Bon Jovi on acoustic guitar and Buffett on ukulele.
“This has been described as a once-in-a-lifetime experience, and you’ll understand why—once will be enough,” Buffett joked before the performance. His bandmate, meanwhile, professed to being more nervous than he gets before a stadium show: “The world’s greatest thinkers are here, the most generous hearts and minds and souls are here in the room.” Although Bon Jovi is worth well into nine figures—he’s kept the lion’s share of the $185 million Forbes estimates his band made over the past two years alone—he can’t touch Buffett in philanthropic scale. But as the number one celebrity, as ranked by Forbes, in terms of translating his fame into good, he pours his time and his name into his causes. Over the past six years, his Jon Bon Jovi Soul Foundation has given $6 million, building or restoring more than 300 housing units, and now holds $3 million to bankroll more.
The singer and his bandmates donated $1 million to Hurricane Katrina relief through Winfrey’s Angel Network, and the 28 new homes on Bon Jovi Boulevard in Houma, Louisiana, serve as a lasting reminder. He is a member of President Obama’s White House Council on Community Solutions, a group of 25 leaders trying to find new ways to reach disconnected youth.
But Bon Jovi’s magnum opus is the Soul Kitchen, a ‘recommended donation’ restaurant in Red Bank, New Jersey, launched last fall. The eatery’s core purpose is simple: To feed people in a dignified way that engenders self-respect. “We empower people by having them earn their meal working in the restaurant,” he says.
The suggested contribution for a meal is $10. Those who can pay more are encouraged to do so, while those who can’t are asked to bus tables, wash dishes, or volunteer to help other local causes.
The Soul Kitchen has served about 10,000 meals; a guest chef series with appearances by Mario Batali and Tom Colicchio has helped juice the restaurant’s profile. So have the efforts of its founder—according to a study by data firm General Sentiment, Bon Jovi generated $449,932 in publicity value for the restaurant last year.
“I’m certainly willing to leverage my celebrity,” he said during the philanthropy summit. “If it means I have to come and sing at your kid’s bar mitzvah, I’m very available. Whatever it takes.”
(This article is excerpted from the latest Forbes India 07 December, 2012 issue which is now available at news stands and book stores. You can buy our tablet version from Magzter.com)