Courtesy: Body Shop
We are huddled around a camera trap inside the dense Khe Nuoc Trong forest in north-central Vietnam. After having climbed down, and then up, and then somewhat down (sometimes on all fours, with our feet in leech-resistant socks) along the steep sides of the Truong Son Mountain, perspiration streams down our skins and soaks into our clothes, as rain clouds gather around the mountain tops.
Tuan Anh Pham, president and deputy director of Viet Nature Conservation Centre, explains how the camera trap works: Whenever an animal is within about 30 square metres of the sensor, the digital camera captures its image. Camera traps enable improved tracking and recording of the presence and movement of animals that are either nocturnal or elusive. It is an essential element of regenerating the biodiversity of the 20,000-hectare tract of Annamite Lowland Forests within which we are standing, and which has 30 percent or less of its original vegetation cover remaining. The rest has been destroyed by decades of logging, hunting and poaching; not to mention entire landscapes that have been permanently denuded and rendered barren by Agent Orange, a chemical rained down by American planes to smoke out Viet Cong soldiers during the Vietnam War that lasted for 20 years through the ’50s, ’60s and ’70s.
Viet Nature (which has also taken up several other conservation initiatives such as community engagement to increase awareness around forest protection) now has the money to buy more of these digital camera traps because of its recent partnership with World Land Trust (WLT) and The Body Shop (TBS). The British cosmetics and skincare company, owned by L’Oréal, has embarked on a mission to conserve and regenerate thousands of hectares of forests around the world, as part of its commitment to “enrich, not exploit”. Building bio-bridges—regenerating tracts of destroyed habitat that connect two existing forest lands in order to provide animals an environmentally viable corridor to move in and increase in numbers—is one of the many steps the company is taking towards its broader goal of becoming “the world’s most ethical and truly sustainable global business”.
(This story appears in the 11 November, 2016 issue of Forbes India. To visit our Archives, click here.)