Bridging the organizational learning generation gap

Next Generation virtual learning represents an opportunity to democratize learning in organizations

Published: May 9, 2016
Bridging the organizational learning generation gap
Andrew Atkins is the Chief Innovation Officer at Boston-based Interaction Associates

A number of years ago, a major research university asked me to write about lessons from the U.S. Military that had influenced how private sector organizations deal with change. One key example I shared was the development of After Action Reviews (AARs), during which a squad would assess the gaps between what had happened and what had been expected. This practice implicitly recognizes that in an uncertain environment, it is the learners that survive.

Fast forward a few years and the acronym ‘VUCA’ – volatile, uncertain, complex and ambiguous – has become the defining characterization of the business environment in which we operate. Success today doesn’t come from planning further and further ahead; there is simply too much uncertainty. Instead, it comes from learning your way forward.

Two particular workforce shifts present challenges to continuous organizational learning, and demand close attention.

Virtual Work. Virtual or remote work arrangements have become commonplace. In a study last year, my firm found that over 30 per cent of mid- to senior-level global respondents worked three or more days a week remotely, and over half did so at least two days a week. Recent research by World at Work confirms that 88 per cent of organizations now offer formal telework arrangements. In addition, modern-day diverse work groups now often span multiple locations to  include sales reps, auditors, project team members and consultants—making remote communication a reality for most organizations.

Ongoing success in supporting remote working relationships requires a higher level of trust, because managers need to be able to empower workers that they can’t directly supervise.

We have found that one of the most effective ways to build that trust is to provide people with the tools, skills and resources they require to succeed. Over 40 per cent of our global survey respondents prioritized this factor from a list of over a dozen trust-building leadership actions. Providing ongoing access to learning opportunities not only prepares your workforce to perform, it increases their sense of connection and willingness to contribute.

Incoming Millennials. We’re also in the midst of a major demographic shift, as Baby Boomers retire and the ranks of Millennials swell in the workplace. Over the next five years, those born in the last quarter of the 20th Century will account for over half of the global workforce. Countless surveys and research point to some key differences between these individuals and the Gen Xers and Boomers who preceded them: their experience as ‘digital natives’, their addiction to multi-tasking and social media, and their impatient career aspirations, to name just a few.

As working remotely becomes more the norm than the exception, these digital natives are highly likely to be part of virtual teams.  But as indicated, Millennial virtual workers differ from the current workforce—particularly with respect to the degree of connectedness they are accustomed to maintaining. For these digital natives, physical proximity will be a secondary consideration to constant digital proximity.

It can be disorienting for a Baby Boomer (like me) to see a Millennial (like my son) working on a team project with colleagues whose primary mode of collaboration is on their laptops. Digital natives are accustomed to life online, whether that entails working, socializing, consuming entertainment, or learning. Their reality is the world of Web 2.0 – the social layer of the Internet where platforms like Facebook, YouTube and Twitter allow them to interact seamlessly and consume information and media effortlessly. Bringing these digital habits to the workplace will drive shifts in the companies Millennials join, as their habits eventually become cultural norms.

Learning How to Learn Differently

So, what happens when you try to prepare an organization full of Millennials to compete in a virtually-connected VUCA world? Unfortunately, most organizations find themselves with a mismatch between their learning strategies and the needs of both the environment and of the new learners in their midst.

The classroom-based instruction that characterizes so much of corporate development reflects the learning approaches that the instructors and course designers grew up experiencing. Some have tried to accommodate the need to ‘go virtual’ by adapting classroom methods to online platforms, but with only moderate success. On the upside, this shift to First Generation virtual learning has reduced many of the ancillary costs of training, such as travel, renting classroom space, catering, and lost time away from work. On the downside, learning approaches designed for face-to-face interactions often don’t translate well to remote contexts.

For digital natives accustomed to a quick pace and fluid interactions, virtual lectures and breakout group exercises can quickly become frustrating. Furthermore, class sizes are generally limited in synchronous First Generation programs to no more than a couple dozen participants—simply due to the limitations of engaging and managing spoken communications—so there are few gains to be had from scale economics.

Some organizations and universities have tried to address the scale issue through Massive Open Online Courses (MOOCs). These courses offer the benefit of large scale (accommodating hundreds, sometimes thousands of learners), and convenience, since many are delivered asynchronously, with materials available on-demand whenever a learner has time to take the class. Despite their promise, MOOCs suffer from high attrition—a  situation exacerbated by the multi-session commitment required for completion—and relatively little interaction or real-time engagement due to the challenges of coordinating working sessions among participants.

Next Generation Virtual Learning
What if you could achieve the scale economies of a MOOC coupled with the high engagement levels of Web 2.0 practices tailored to the learning styles of Millennials?

This is precisely what is emerging as Next Generation virtual learning. Whereas First Generation virtual learning is designed ‘classroom-out’ by trying to adapt face-to-face teaching methods to an online platform, Next Generation virtual learning is designed ‘digital-in’, by taking the interactivity of Web 2.0 platforms and leveraging them in service of learning.


mg_86601_learning_280x210.jpg
Regardless of its topic, Next Generation virtual learning has the following characteristics:

•    It is learner-centered. Most MOOCs and much First Generation virtual learning is all about ‘the sage on the stage’. Programs are primarily about an instructor imparting knowledge. In contrast, Next Generation virtual learning is learner centered: it emphasizes content that can be practically applied, and programs are delivered in a short format—generally under 90 minutes—to minimize disruption of other work activities. The interests and time constraints of the learner are a primary consideration.

•    It is text-based. When the primary way that participants interact with the instructor and with other participants is speaking, the number of participants is limited by the challenges of managing conversations. But when interactions follow the text-based norms of Web 2.0, multiple concurrent learning conversations can occur. The instructor’s spoken contribution is that of a moderator or facilitator of the written dialogue—drawing out key points and keeping the conversation moving, in addition to providing instruction on content elements. With over a hundred people typically participating in a synchronous learning session, contributions in multiple concurrent ‘chat windows’ can range from observations, to suggested links to other resources, to sidebar discussions of a point that’s captured the interest of a subset of the learners. This contributes to the next feature of Next-Generation Virtual Learning.

•    It is co-created. The content of a Next Generation learning program is always a collaboration. The instructor brings models, frameworks, tools, examples, video and stories—a  variety of content on the program’s topic, that may or may not be introduced and expanded upon. But participants are equal collaborators, bringing their experiences, questions and often adding ‘hot links’ to outside resources to their chat contributions. Such contributions don’t distract from the learning, they are an integral part of it, as learners pool their perspectives and even coach each other in real time.

•    It is crowd-sourced. Not only can Next Generation Virtual Learning easily engage a hundred or more learners, the experience will be better with more people involved. By crowd-sourcing contributions using a series of multiple chat pods, polls, open response areas and annotation tools, a large group of learners can generate rich content for the entire group to process.

To illustrate the impact of this approach, let’s look at the case of a Fortune 500 global software development firm that decided to transition its leadership development efforts from classroom based courses (which had received rave reviews) to Next Generation virtual programs. The firm wanted to use the virtual programs to introduce a new leadership model. The programs it created were each 90 minutes each or less, media rich, with streamed video featuring company leaders and illustrating the skills in the new leadership model, and highly interactive, with continuous opportunities for participation throughout.

Satisfaction with the programs and willingness to recommend them to peers was 95 per cent or higher.  Moreover, in the first two months of the programs, learning opportunities were provided to more employees than in the preceding twelve months.

This example points to an emerging opportunity for virtual learning: with the ability to engage large groups of learners, Next Generation virtual learning lets us move beyond considerations of how we teach and learn to considerations of how learning can quickly impact the way our organizations operate and the results we achieve.

In the past, the economic and logistical concerns of classroom- based programs and First Generation virtual sessions have often meant that leadership development efforts were a targeted investment reserved for a select few. Because development experiences represented significant interruptions to work schedules and often cost thousands of dollars per participant, they had to be carefully rationed. First Generation virtual programs brought the cost per participant down, and lessened the scheduling disruption, but they were still limited in reach.

By leveraging the potential for large group engagement on digital platforms, Next Generation virtual learning allows us to reach the vital many. This represents an opportunity to democratize learning in organizations and to rapidly syndicate ideas and skills both down through the organization and in peer-to-peer interactions within the context of large group programs.  

In closing

Our past reliance on classroom-based learning approaches to organizational learning limited the reach of our efforts to a select few. While this was certainly important to ensuring organizational continuity and succession, it also reinforced a view that success is driven by a select few key contributors.

With Next Generation approaches, learning can become a scalable tool for organization development. Sustaining large scale organization change requires helping the vital many in our organizations make these changes. The scalable learning strategies described herein represent a welcome shift towards the democratization of organizational development.

Andrew Atkins is the Chief Innovation Officer at Boston-based Interaction Associates. Named a Top 100 Thought Leader on Workplace Trust in 2014 and 2015, his clients include Adobe, Comcast, Biogen Idec and GE.

How to Bridge the Learning Generation Gap

Engage with Millennials in Design. You have expertise right in your organization: learn from your Millennials how they are interacting and using social media, and partner with them to develop strategies to bring those practices to your virtual learning.

Emulate media models. The sage on the stage is a dying model. Shift from presentation-based models to dialogue models. Think social media, but also radio talk shows and TV programs. Visual richness and conversational tone are key.

Focus on interaction. 
Bring in creates buy in. The more opportunities for co-creation and participation, the more engaged your learners will be. In most cases, they’ll have relevant experience and resources to share. You can tap into centuries of cumulative experience in the virtual classroom.

Make learning part of the solution. Executing strategies in a VUCA world requires learning your way forward. Next Generation virtual learning allows you to rapidly integrate the emerging experience of large groups of people throughout your organization.

Andrew Atkins is the Chief Innovation Officer at Boston-based Interaction Associates. Named a Top 100 Thought Leader on Workplace Trust in 2014 and 2015, his clients include Adobe, Comcast, Biogen Idec and GE.

[This article has been reprinted, with permission, from Rotman Management, the magazine of the University of Toronto's Rotman School of Management]

Show More
Post Your Comment
Required
Required, will not be published
All comments are moderated
The next big things a marketer must look at
Can the family that does business together, stay together?