You have said that we aren’t far off from an economic environment where the majority of transactions are digitally-driven. What are the implications for organizations?
The key implication is that, regardless of industry, there is no such thing as an ‘offline business’ anymore. Every organization must think of itself as a digital business and have an effective digital strategy in place. The days of ignoring the Internet and continuing with the status quo are gone.
What is ‘utility marketing’, and how does it work?
[This article has been reprinted, with permission, from Rotman Management, the magazine of the University of Toronto's Rotman School of Management]
Good thoughts, but not applicable to the Indian ecosystem. We still thrive on \'offline\' because Internet penetration is low, bandwidth is less, comfort factor is less. Indian users are Internet-savvy, but not ecommerce/mcommerce/technology-savvy.
on Jun 13, 2012