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Biryani By Kilo eyes sales of over Rs 200 crore in next three years
Gurgaon-based startup which serves kebabs and Awadhi and Hyderabadi versions of biryanis, receives as many 60 percent of its orders, online
Good news for foodies out there. There is another food beast around. Gurgaon-based startup Biryani By Kilo (BBK) launched last year, is fast looking to make its mark in the burgeoning food-tech market.
The venture is the brainchild of Kaushik Roy, an industry veteran who has worked with the likes of Nirulas to Britannia; and branding and marketing professional Vishal Jindal.
The startup has received funds from investors, including Chandigarh Angels Network, ex-Evalueserve Chief operating officer Ashish Gupta, GlobalLogic's Sunil Singh, US IT entrepreneur Alok Bhatia, to name a few.
AxisCades Engineering Technologies Ltd's Rohit Chand and his son Ashish Chand also participated in BBK investment round, through their family fund Yukti Securities, which makes angel investments in the food and IT sectors.
The firm will use the fresh funds to set up new kitchens in Delhi-NCR and strengthen technology and processes. “Currently, we have three operational kitchens in this region namely Gurgaon, Noida and Dwarka. South Delhi outlet should be functional by March 2017”. With the new fund raise, we will set up three more outlets, and a part will also be spent on infrastructure and hiring new talent,” said Vishal Jindal.
BBK, which serves kebabs and Awadhi and Hyderabadi versions of biryanis, receives as many 60 percent of its orders, online. The startup is eyeing gross annual sales of Rs 200-400 crore in the next three to five years.
BBK has also invested in a cloud kitchen delivery model that gives it an advantage of low capex and rentals, flexibility to change locations, fast scale up, centralized marketing, good capital efficiency parameters and low wastage.
