India's Entertainment & Media industry to grow to $40 billion by 2020

Total publishing revenues in India likely to keep growing, bucking sluggish global trend, PwC report says

I love a good story, be it through advertisements, movies or an entrepreneur who dared to think differently. I believe in bringing in fresh perspectives -- to a corporate profile or a Facebook post -- like new wine in an even newer bottle. I graduated with a journalism degree from the Xavier Institute of Communications. My weekend rituals involve watching Bollywood movies and reading up on style trends.

India's Entertainment & Media industry to grow to $40 billion by 2020
Image: Danish Siddiqui / Reuters
India had 11,200 screens in 2014 which fall short of catering to the population and the appetite for cinema-going by a large margin

The entertainment and media industry in India is expected to cross $40 billion by 2020 from a current $25.77 billion, a compound annual growth rate (CAGR) of 10.3 percent in this period, according to PricewaterhouseCoopers’s (PwC) data released in the Global Entertainment and Media Outlook 2016-2020, released on Wednesday.

According to the report, box office collections in India are estimated to grow at CAGR of 10.9 percent to $2.74 billion in 2020 from $1.64 billion in 2015. India is the largest film industry, in terms of ticket sales. Ticket sales are forecast to grow to 2.80 billion in 2020 from 2.04 billion in 2015. China will be close to overtaking India by 2020, in terms of ticket sales.

India had 11,200 screens in 2014 which fall short of catering to the population and the appetite for cinema-going by a large margin. Also, in China, the average ticket price is around $5, whereas it is less than one dollar in India. Multiplexes thus need to allow exhibitors to raise prices within limits, suggests the report.

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The global report comprises data from 54 countries across 13 segments, which include radio, TV, outdoor advertising, book publishing, music and cinema amongst others.

Interestingly, the publishing industry has been stagnant globally, but it is expected to grow further in India over the next four years, according to Frank Dsouza, partner (tax and regulatory services) at PwC in India. The overall publishing revenues are expected to grow at a CAGR of 3. 8  percent by 2020, he said. The industry revenues were $6.13 billion in 2015, an increase of $302 million over the previous year. This growth would be led by factors like increasing literacy levels, educational needs and a strong propensity to consume news in local languages. Also, while a lot of publishing houses are migrating to the digital space, monetising content continues to remain a challenge, globally and domestically.

India also bucks the trend in the television sector, Dsouza says. It will be one of the seven countries globally to achieve double-digit growth from 2016-2020 at a CAGR of 11.7 percent, according to the PwC report. This means the revenue will increase to $5.54 billion in 2020 from $3.19 billion last year. Television continues to rake in majority of advertising revenues. Multichannel TV advertising revenue will grow at CAGR 12.1 percent to $5.13 billion by 2020 from $2.91 billion in 2015.

Contrary to popular belief, revenues from digital and internet platforms, though growing rapidly, will not overtake revenues from traditional platforms in this period. Paid search internet advertising revenue will continue to be India’s largest internet advertising source between 2016-2020. Paid search revenue is pegged to reach $492 million by 2020 from $211 million.

The users of media and entertainment in India will continue to be those under the age of 35. Further, despite the industry going global, content tastes and cultures remain local, the report showed.

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