According to Paul Dupuis, MD and CEO, Randstad India, adjusting to the emerging trends and motivational buttons of the ‘new breed of candidate’ gives an organisation a keen edge.
Image: Aditi Tailang
Technology giant Microsoft India emerged as the country’s most attractive employer brand followed by ecommerce major Amazon India, according to the Randstad Employer Brand Research (REBR) 2018 survey.
Other Indian employers that made it to the top ten included Hindustan Unilever, IBM India, ITC group, Larsen & Toubro, Mercedes-Benz India, Samsung India, Sony India and Tata Consultancy Services.
The study further revealed that when choosing an employer, the most important factor considered by the Indian workforce, across profiles, was salary and employee benefits (48 percent). Other influencing factors included work-life balance (44 percent), job security (42 percent), career progression (39 percent) and strong management (39 percent).
“Candidates have choices, not only where they decide to work but also in what capacity. Adjusting to the emerging trends and motivational buttons of the ‘new breed of candidate’ gives an organisation a keen edge,” says Paul Dupuis, MD and CEO, Randstad India. People work for “cultures, not companies”, so their perception of an employer is critical, he adds.
When it comes to staying with a current employer, 45 percent of the respondents indicated that job security was a primary determinant. On the other hand, providing increased career growth opportunities could be a means to attract at least 43 percent of the workforce, who said they left their employers for this reason.
Additionally, the Indian workforce finds the IT and ITeS sector (69 percent) the most attractive to work in, followed by automotive (68 percent) and retail and FMCG (67 percent), the survey revealed. From a sector-specific point of view, Tata Consultancy Services emerged as the most attractive brand for IT, Larsen & Toubro for infrastructure and construction, and Hindustan Lever for FMCG.
Randstad’s findings were part of a global study on employer brand attractiveness conducted with 30 participating countries and more than 175,000 respondents, between the age of 18 and 65, worldwide.