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Growth in advertising expenditure (AdEx) in India is not only among the highest in the world, but the country is also the only large market where AdEx in the print media is growing. While AdEx in print media grew by 4 percent year-on-year in 2016, it is pegged to grow by 4.5 percent in 2017—from Rs 17,472 crore in 2016 to Rs 18,258 crore in 2017.
These findings are part of the global media management investment conglomerate Group M’s biannual advertising expenditure futures report ‘This Year Next Year’ (TYNY) 2017, which was released on February 14.