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Tata Capital online survey: Majority consider taking loan to finance wedding expenses

Average spend for 74 percent respondents was about Rs 10 lakh

Published: Mar 14, 2017

Life is not a template and neither is mine. Like several who have worked as journalists, I am a generalist in my over two decade experience across print, global news wires and dotcom firms. But there has been one underlying theme in each phase; life gave me the chance to observe and tell a story -- from early days tracking a securities scam to terror attacks and some of India's most significant court trials. Besides writing, I have jumped fences to become an entrepreneur, as an investment advisor -- and also taught the finer aspects of business journalism to young minds. At Forbes India, I also keep an eye on some of its proprietary specials like the Rich list, GenNext and Celebrity lists. An alumnus of Xavier Institute of Communications and H.R College of Commerce and Economics in Mumbai, I have worked for organisations such as Agence France-Presse, Business Standard, The Financial Express and The Times of India prior to this.

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A recent online survey from Tata Capital, the financial services arm of the Tata Group, revealed that a majority -- 58 percent of those surveyed -- considered taking a wedding loan, to partly or fully finance wedding expenses. Over two-thirds of the respondents said they preferred a simple or intimate wedding and for about 74 percent, the average spend was Rs 10 lakh.

These findings came from the results of a wedding loan survey – by interviewing close to 2,500 respondents, including married, single and to-be-married individuals. The survey revealed how Indian couples plan their weddings relating to budgeting and financing as well as how they perceive certain elements around their ‘special day’.

Most of those surveyed were positive towards the emotional and experiential aspects of a wedding (the company of family and close friends, honeymoon destination, etc) with over 66 percent of respondents choosing it over tangible aspects like wedding couture, jewellery and make-up.

But nearly half of those surveyed said they were unaware that such a loan existed in the market.

About 27 percent of respondents admitted to overshooting their budgets.

“The Tata Capital wedding loan survey was conducted to understand consumer behaviour around weddings and finance in India, thus crafting a better wedding loan product,” said Govind Sankaranarayanan, chief operating officer (retail business and housing finance), at Tata Capital.

Tata Capital has introduced a new category of loans specifically for weddings, but several banks and non-banking financial companies offer similar products which are often categorised as “personal loans for weddings”.

These wedding loans are generally of a shorter duration and smaller ticket sizes, enabling couples to fulfil special needs around their weddings that may have otherwise fallen out of their budget.

The research is based on an online nationwide study accumulating responses from over 2,500 Indians, with the survey providing insights split by region, age, gender and marital status.

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