Zarget raises $1.5 million from Accel, Matrix

Chennai-based provider of website-testing software helps companies tweak their sites on the go

Zarget raises $1.5 million from Accel, Matrix
Zarget co-founders, Santhosh Kumar, CTO, Naveen Venkat, chief product officer and Arvind Parthiban, CEO

Zarget, a provider of website testing software that help companies tweak their sites on the go, has raised $1.5 million in seed funding, the Chennai company said in a press release on Wednesday.

Investors include venture capital companies Accel Partners and Matrix Partners, and Girish Mathrubhootam, founder and CEO of Freshdesk. Mathrubhootam is a strong innovator in the field of Internet-based customer-support management products spanning computer as well as mobile networks.

The money will help Zarget further develop its product, which already includes a simple plugin to Google’s Chrome browser. The plugin altogether eliminates the need to load a website to a separate testing application, making it an attractive tool for ecommerce companies, Zarget said.

Zarget is among a growing number of new-age Internet-based software products companies that are straddling centres in India and Silicon Valley. They are building software products in India that are finding business applications around the world. Google and Accel have identified the trend in a recent report as one that will accelerate, with the Indian software-as-a-service startups poised to capture a significant share of the demand for such technologies worldwide.

“Zarget represents an evolutionary leap in terms of how companies can optimise conversions and see deeper into site performance,” Arvind Parthiban, the company’s chief executive said in the press release. “Our Chrome plugin is the next step, and represents the future of site optimisation.”

Zarget’s attractiveness, according to its founders, is also that it pulls together in one “platform” features from multiple website testing software. For instance, with the same Chrome plugin, Zarget’s customers can compare two versions of a website or track the concentration of consumers clicking on the versions and so on.

The Zarget platform is purposely built for ecommerce and Internet-based companies and intended for use by marketers, product managers and web designers. The company was founded in 2015 by Arvind Parthiban, Naveen Venkat, and Santhosh Kumar.

The founders say their software helps customers “go beyond the login page” to improve checkout pages, for instance. Users can then monitor the performance of elements including drop-down menus, sliding banners and so on. They also get to figure out the points at which the websites lose consumers’ interest.

“Zarget is essentially helping companies refine and perfect their customer experience,” Anand Daniel, a partner at Accel said in the release.

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