After a long week at his hectic new consulting job in New York, Robert Baron was anticipating a relaxing evening at the new restaurant in town. He was seated quickly upon his arrival and given an amazing table near the front of the establishment. As he settled in to his booth, and opened the massive menu that lay on his table, he quickly realized that something was off, hampering his ability to truly enjoy the experience that he was about to have.
Furthermore, the personalization of a computer is really created when the values of the consumers are incorporated into the machine. Similar to relationships between people, it really begins with a level of trust. One of the main reasons Apple is able to build such intensely personal relationships with their consumers is because of the steadfast reliability that their computers offer. Apple computers are commonly known to have a longer lifespan than HP and other Windows-based computers, which is one factor that allows them to charge a premium over other machines. Additionally, the longer product life adds value to the experience and relationship the consumer has with the product, as they have more time to develop their connection to the machine that never lets them down. The longer product life is directionally proportional to the perceived value that the customer ultimately places on the machine.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]
Really? Apple is indeed great at many things but last time I checked HP shipped the most computers in the world. And it's been doing so for quite some time. How do you qualify that as a failure? Also, Apple is known for NOT giving to their customers things they want: does the iPad have SD memory support? Flash? USB? What about the iPhone antena gaffe? Chips becoming unsoldered because of intense operational heat after Jobs did not want to add a heat dissipator due to his design imperatives? On the other hand, I don't think the cross section of Apple users is representative of the "consumers" at large as you imply in the article. Where's the research behind such bold affirmations? Sorry, but this feels like an unfounded piece of literature, just like my comment - but mine is a comment with few pretenses.
on Mar 5, 2011People today treat their laptops as they would a paperback just a decade ago. If a person in an internet cafe takes their technology for granted, casually tossing it on a table, that doen't mean that the person isn't delighted with the product, only that the laptop is now a true extension of the self, As well, it would be very 'uncool' - dorky, dweeby - to look all proud of your technology in public. The very fact that your laptop is cool, dictates you must appear nonchalant about it. I do agree with the author that menu a should be brief and quality rich, and, yes - as a technology decision should be - however with technology, you aren't presented with a whole menu of technology all at once, but, rather, a tiny, tasty, incremental, subset of product specific options. With HP, robust, dynamic and abundant choices mean the tasty subset will be powerful and effective. I find that the joy of it all.
on Mar 4, 2011