Nikon V1 - The Right Click

A no-frills camera aimed at a photography enthusiast more than the beginner

Published: Mar 21, 2012
Nikon V1 - The Right Click

Finally, a camera that is not promising the moon—that is, more pixels than we know what to do with—has hit the market. The maker, Nikon, a company that deals in serious professional cameras, has come up with an entirely new sensor format for the Nikon V1. This 10.1 megapixel camera is built around a CMOS sensor, comes with interchangeable lenses, and sports a hybrid focussing system that gives you much more speed—both in terms of focussing and frames per second (FPS)—than you would expect from a compact camera. It is a no-frills camera aimed at a photography enthusiast more than the beginner. Nikon's audience for this camera does not come across as the average digital compact buyer. In fact, the lack of pre-set scene modes, or creative filters will actually dissuade such a person. It seems a perfect companion for the photographer who knows what he wants and does not require to keep changing scene modes to get the best picture.

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(This story appears in the 30 March, 2012 issue of Forbes India. You can buy our tablet version from To visit our Archives, click here.)

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