The Agony and the Ecstasy

Hipmunk: A simple travel site

Published: Sep 8, 2010


Travel sites are a dime-a-dozen. And most of them are complex to use. That’s why we find this new start-up particularly refreshing. Hipmunk ( ) greets you with a goofy-looking chipmunk in WW I aviator helmet and scarf, and an interface that’s almost Google-simple: Just ‘from’ and ‘to’ places, date, class, airline preference if you have one, and hit ‘Search’. You then get a very simple graphic: Flight time on one axis, price on the other, coloured strips showing flight duration, airlines taken, and stopovers.

Very easy to compare them all. You can then sort by price, departure or arrival times, stops or duration, or add in things like ‘no early morning departures’ or ‘only morning arrivals’. Best of all: The ‘agony’ button, which factors in all those criteria and presents the least agonising flights on top. Limitation: Actual ticket purchases are referred to an outside provider, and there’s only one on the list right now, Orbitz (expect more choices soon).

(This story appears in the 10 September, 2010 issue of Forbes India. You can buy our tablet version from To visit our Archives, click here.)

Show More
Post Your Comment
Required, will not be published
All comments are moderated
Carving Up the Internet
Patni's Jeya Kumar Has A Magic Idea