Coimbatore Krishnarao Prahalad, author and management consultant succumbed today to a short illness.C. K. Prahalad was one of nine children born into a Madhva brahmin family in 1941. His father was a well-known Sanskrit scholar and judge in Chennai. At 19, he joined Union Carbide after obtaining a degree in Physics from Loyola College, Chennai. Prahalad called his Union Carbide experience a major inflection point in his life. Four years later, he did his post-graduation in management from the Indian Institute of Management, Ahmedabad (IIM-A). He met his wife, Gayatri during this time; they married five years later, and have two children.Prahalad is the author of a number of well known works in corporate strategy including 'The Core Competence of the Corporation' (Harvard Business Review, May-June, 1990). He has also authored several international bestsellers, including 'Competing for the Future' (with Gary Hamel), 1994, 'The Future of Competition', (with Venkat Ramaswamy), 2004 and 'The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits', Wharton School Publishing, 2004. This last book transformed the Indian-born Prahalad from bestselling academic to global opinion former. His new book with co-author M. S. Krishnan is called The New Age of Innovation. His ideas are tackle the big issues of our times and make a difference.He was co-founder of Praja Inc (“Praja” from a Sanskrit word “Praja” which means “citizen” or “common people”). He later became its chief executive officer.