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Nina Lath Gupta: Scripting success

By Pravin Palande Forbes India Staff
Published: Mar 10, 2017

The financial markets generate a lot of number on a per second basis. There are people who have made it a profession to convert this information into trends, buy-sell signals, charts and pivot tables. Over the last 18 years of financial journalism, I have realised that every number has a story to tell. And these numbers as a trend normally never lie. I am forever looking for these trends.

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Nina Lath Gupta, Managing director, NFDC

 
Nina Lath Gupta, 52, took over at the National Film Development Corporation of India (NFDC) in 2006. At that time, it had negative net worth, huge losses and 250 employees. Today, NFDC has a topline of Rs 116 crore and is profitable with 93 employees. Since 2007, it has produced 27 films across 13 languages and launched 18 directors. Many of these films—The Lunchbox (2013), Ship of Theseus (2013) and Court (2014)—have been critically acclaimed. Anhe Ghore Da Daan (Alms for a Blind Horse, 2012), a Punjabi film produced by NFDC, got the Golden Peacock award at the 43rd International Film Festival of India. But Lath Gupta’s biggest achievement is the creation of Film Bazaar, South Asia’s largest bazaar to market independent films under one umbrella. For Lath Gupta, being a woman, who came from the Indian Revenue Service, making inroads in a largely male-dominated business was not easy. “It was her passion and vision for the business of movies that helped her recreate NFDC. She created an ecosystem that not only looks outwards in terms of industry connect but also drives in growth for independent films with multiple languages in India,” says Vikramjit Roy, head of the Film Facilitation Office at NFDC.


Her passion and vision for movies helped her recreate NFDC



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(This article is excerpted from the Forbes India 17 March, 2017 issue. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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