Harsh Pamnani is a marketer and author.
He obtained his B.E. (Computer Engineering) from IET-DAVV, Indore and MBA from XLRI, Jamshedpur.
When businesses are new and customers have not tried its products, discounts can help in building the critical mass
Customers have certain expectations from a business and the way a business meets those expectations, defines its brands
Businesses have realised that a great brand name creates trust in the market and attracts customers
In today’s era of social media, negative news about a brand could go viral and send it into a downward spiral quickly
A start-up can focus on a niche and give its best in it whereas, giants have to focus on multiple areas such as its established businesses and new niches getting captured by many new start-ups
A number of highly respectable brands in their respective industries lost their position of power and honour over a period of time
Just as IT heads take precaution against security attacks, marketing heads need to take measures to avoid and mitigate the risk of fake news
It has become essential for marketers to build confidence in users that data within organisations, is protected and used lawfully
Every entrepreneur wants a magic wand that could create names that are memorable, pronounceable, unique, creative, interesting and relevant. Unfortunately, such a wand doesn't exist