How TOI woke up The Hindu

Don't look yet-- but the old lady of Mount road seems to be changing. The Hindu moves on with a new editor and CEO as N Ram moves out

NS Ramnath
Published: 27, Jan 2012

I have been with Forbes India since August 2008. I like writing about ideas, events and people at the intersection of business, society and technology. Prior, I was with Economic Times. I am based in Bangalore. Email:

A Times of India (TOI) advert that has been running for the last three months in various regional television channels down south, starts with a montage of boring scenes - someone inaugurating a building, an election rally, a leaking water pipe, rows of men, exercising, school children with a rolling shield and so on. In the background, a monotonous voice sings a lullaby. Each of these scenes ends with a reader sleeping in various positions - standing, sitting, lying down, leaning over.

Suddenly, these nine words flash on the screen - ‘Stuck with the news that puts you to sleep?’ - and the tempo of the music changes. It's now energetic and cheerful. A stack of newspapers falls down with a thud and a printing press is in full blast in the background. The ad ends with these words: ‘Wake up to the Times of India’. The viewers are left with no doubt what soporific scenes allude to - The Hindu, ToI’s main rival in the city.


Looking at what’s taking place at The Hindu these days, it's tempting to say ‘Whether the Chennai readers woke up to Times or not, The Hindu certainly did’. After all, that’s what any competition is supposed to do. Shake the incumbent out of slumber and force it to change.

There has been a lot of changes in The Hindu of late. Earlier this month, on 18th, N Ram, stepped down as editor-in-chief of The Hindu, Business Line, Frontline, and Sportstar, and gave the charge of these publications to Siddharth Varadarajan, D. Sampathkumar, R. Vijayasankar, and Nirmal Shekhar, all senior editors in Kasturi & Sons.

“These changes on the editorial side are significant, indeed milestones in our progress as a newspaper-publishing company,” Ram wrote to his colleagues on the day he stepped down. They are “a vital part of the process of professionalization and contemporization under way in all the company’s operations. I am clear that this is the only way to face the future – the opportunities as well as the challenges.”

Last month, on 29th December, Ram gave a farewell speech to Hindu staff. He said he would continue to be available in the office in his capacity as a wholetime director and that anyone can feel free to drop into his office. However, he wouldn’t discuss editorial issues. Siddharth is fully in charge.

On the business side, Arun Anant, who has worked in Bennet Coleman, the publishers of Times of India, Economic Times etc, before going on to UTV and later starting his own consulting firm, is to join the company as CEO early next month. It never had a CEO before. Till a couple of years back, N Murali, younger brother of Ram was in charge in his capacity of MD, and more recently it was K Balaji, a cousin.

I spoke to a few journalists at The Hindu, and they said they have started feeling the impact. Sometime back when the Delhi edition of The Hindu carried a front page ad featuring a businessman - turned politician swearing his allegiance to Sonia Gandhi, in a rather indignfied way, Siddharth Varadharajan posted a message on his facebook wall : “To all those who messaged me about the atrocious front page ad in The Hindu's Delhi edition on Jan 1, my view as Editor is that this sort of crass commercialisation compromises the image and reputation of my newspaper. We are putting in place a policy to ensure the front page is not used for this sort of an ad again.”

“I am not too sure if Ram would have responded this way”, a journalist said.

They expect more changes. “From the meetings we have had so far, I get a feeling that there will more photos, sharper content; and definitely fewer events coverage that Hindu is kind of known for”, another journalist told me. And news of local interest will get more prominence. On Tuesday Hindu’s Chennai edition carried a news of a murder as second lead. That space almost always went to news of national and international importance.

Hindu was also known to be a very lenient employer. Journalists there love to rant about colleagues who have spent weeks doing next to nothing; even mistakes are easily forgiven, or punished - at worst - with a transfer. That will change too. “No one really said that in as many words, but that seems to be the message.”

Perhaps the most visible sign of aggression is a set of advertisements that Hindu launched this Wednesday. The ads - I saw two of them on Youtube - are in the form of surveys, where a bunch of young people are asked questions such as where is Tahrir Square, what’s the expansion of UPA, who’s the vice president of India and so on. The answers are all wrong and funny (For example: Who will succeed Ratan Tata?/ His son..... Mukesh Ambani). The respondents - all young and confident - are then asked a trivial question - What’s the pet name of Hritik Roshan, or Whether Aishwarya Rai’s new born baby is a boy or girl? Now, the answers are spot on. The final question: Which paper do these blissfully ignorant people read?

The answers are beeped out, but you don’t need to be an expert lip reader to know what they uniformly say: Times of India.


It was a direct assault on Times. The joke in Chennai is, “the Old Lady of Bori Bunder didn’t just wake up Mount Road Mahavishnu, she literally taunted him to a wrestling match.” ---

Yet, to tie all all these to the power of the marketplace, to the launch of Times of India in its home turf, to competition-induced energy is to ignore the dynamics of family business (which Hindu is, after all) and to ignore the complex character of N Ram (who is among the most influential, and certainly the most visible member of the family).

The dynamics of this particular family business is defined by the fact that there too many of the family, and too little of the business. By one count, there are twelve members in Ram’s generation, and eighteen in the next. And Kasturi & Sons depends primarily on the one big brand - The Hindu. It’s old - it was founded in 1878. And it’s read - the circulation is over 1.5 million. The others haven’t done that well. Business Line has a good reputation as a newspaper of record, but it’s nowhere close to the top two or even three papers in its category - and it’s not profitable (when I last checked the numbers a year back). Sports magazines in general have lost all the lustre it used to have before the cable television days - and Sportstar is no exception. Frontline continues to be a niche magazine - read mostly by the liberals and the left-leaning. Some of its newer ventures haven’t done too well. The group started a regional channel with NDTV, but had to sell it off to Dinathanthi group a while ago. In short, just one business, and too many claimants.

Hindu family tree

Such a situation often leads to conflicts, and in Hindu it certainly did. N Murali, younger brother of N Ram, and one of the biggest critics of the newspaper in the recent years told Forbes India earlier that many family members felt a sense of entitlement towards to the organisation irrespective of whether they were qualified or not. And that was a source of conflict. That erupted as a board room battle in 2010. My colleagues and I tried to capture some of that drama in a story here

Perhaps no one understood the issues and the problems better than the fifth generation, sons and daughters of Ram, his brothers and his cousins. A couple of years back eight of them came together to draft and send a mail to the shareholders of Kasturi & Sons, outlining the need for professionalisation. The letter spoke about forming an executive board and a family board to separate ownership and management, as well as hiring norms and performance frameworks for the family members.

These wide ranging changes will be needed if the group decides to bring in new investors in the future - either to raise capital or to unlock the value of their holding. In fact, in 2007, the family members came close to selling part of their stake to Australia’s Fairfax. The deal did not go through. But, it became clear to everyone that to benefit from any such opportunity in the future, some cleaning up needs to be done.

The pressure to professionalise was slowly building over years, and the Hindu group would have gone for these sooner or later, even without the competitive pressure from Times of India.

The other important factor behind the change is Ram himself. Anyone trying to assess Ram’s impact on Indian journalism will have a tough time arriving at a definite conclusion. He has his share of critics - both outside and inside Hindu. (Inside Hindu, none has been as vocal as his two brothers, Ravi and Murali). Of all the criticisms against Ram, three stand out - that he is pro-China (some critics refer to the paper as Chindu), that he has been blind to human rights violations in Sri Lanka by its government as it fought against LTTE (No wonder he got Sri Lanka Rathna from that government, his critics insinuate) and that he was less than professional in covering 2G scam, giving too much space to A Raja (Hindu was seen as a mouthpiece and apologist for Raja; so much so that when a TV journalist asked him, it was sad to see him say, “For my views please read the day before yesterday’s Hindu”, N Murali told us in an interview last August.

This is in sharp contrast with the courage, integrity and professionalism that Ram has so often exhibited in his long career as a journalist. In the 80s, he published a series of stories on the Bofors scandal. I was still in school then - and couldn’t make anything out of the documents and stories that Hindu published day after day. Yet, some years later when I heard about Woodward and Bernstein, I only remembered Ram and Chitra Subramaniam.

More recently when Hindu published a series of stories based on Wikileaks, I spoke to a few journalists from the Hindu, and found their excitement contagious. That came from Ram's energetic support. Reporters who worked with Ram rave about his exacting standards and commitment to accuracy and fairness.

When Indian Express broke the story about the boardroom battle at The Hindu two years back, Ram initially threatened to sue the newspaper. When I asked around if he would really do it, the consensus was that he won’t. One senior reporter explained it this way: “He will never do it. All said and done, he is a journalist at heart.”

Guessing what went on in somebody’s mind is probably the lowest form of journalism, but we won’t be off the mark if we guess that what went on in Ram’s mind was what he put in the letter to his staff - that professionalising the operations is the best way to face the future. As a journalist he simply decided to do what he thought was the right thing to do.

Of course, I am not saying the marketplace didn't play any role in the changes. Market matters, but it helps to remember that market is made up of individuals. Individuals with their own egos, desires, strengths, failings and most important of all, values.

  • ashok pai

    Hindu's slants are all very well known, but what about TOI ? I remember the pub incident in Mangalore - the times group owned TV channel showed the clip once every 15 minutes or so for 2 days - that is they showed the clip nearly a hundred times in 2 days!!! even WW3 wouldn't get that kind of coverage. the news coverage was disproportionate and completely one sided and biased. the times group probably lost a lot of fans that day. one need not read too much into it - he times news group is biased as hell! they are crass and commercialized, they do not even occupy the space of a proper news paper/ news reporting. it's like they are confused whether to be a tabloid or a full blown entertainment channel - but the vexing question was that they wanted the news tag desperately. the only reason I remember times news paper is because it has a calvin and hobbes cartoon strip which I followed religiously. anything else, the less said the better!

    on Jun 11, 2012
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  • M.S.Venkataraman

    I have been reading Hindu regularly since 1945 except for about six years when I was in Delhi/North East( I preferred Statesman)contrary to the popular perception that the paper carries news late after authenticating it, I feel that it is one of the vibrant newspaper.For me the most circulated papers in English are more society magazines rather than newspapers.The in depth reporting of events,commentaries and analytical articles are more intellectual rather than emotional or entertaining.In my school days we were advised to read The Hindu to improve our English and even to this day I understand some teachers advise their students to read the newspaper.Their columns on religion,crosswords ,book reviews and the monthly broadsheet literary review are reader's delight. Their sports page and the group sports publications Sport and Pastime and now Sportstar are comparable to similar magazines abroad. Despite its left leanings,Jayalalitha bashing,and pro LTTE ,the paper stands out as an outstanding one. Professionalism of the management ,one hopes,will continue the great traditions set by the newspaper for its integrity,authenticity and high values.

    on Apr 25, 2012
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    [...] For years, the Mount Road Maha Vishnu provided the best (sometimes the only) morning news, original opinion, compelling crossword puzzle and content to millions of Chennaites. I was one of the many starry-eyed fans who woke up with anticipation to the prose in the latest R Mohan/Nirmal Shekar column. But over the last few years, the newspaper has seen its standing dented and gradually eroded by the ‘Times of India’. The perception of the paper as a stoic relic of the past did not help in adding new readers. For a detailed account of the challenges and changes at the newspaper please read this beautifully sourced and reported piece at Forbes India. [...]

    on Apr 17, 2012
  • Keshav

    Hindu Newspaper is clearly Left leaning in their political articles. They should firstly prove they are unbiased in these matters. Also the chief editor of a newspaper should keep a low profile and must not be vocal in taking public stances against sensitive issues such as LTTE VS anti-LTTE.

    on Apr 12, 2012
  • Shri

    good one...Even I got an opportunity to meet some of the top officials in Hindu. I don't think so that they have above said SO CALLED ATTITUDE. Welcome the change. Its really an enlightening paper.Its becoming obvious that Hindu has awaken...warm welcome to "THE HINDU IN SCHOOL".Got an opportunity to read it. The paper covers really good stuffs.Wish Mr.Ramanan starts his quiz in this too...

    on Apr 5, 2012
  • Deepu Joy, Kerala

    History will remember N. Ram as a paragon of excellence in Indian Journalism -- for his commitment towards truthful and quality journalism, national interest, and the marginalized urban, rural, and tribal poor. It becomes a heroic act in an age of commercialization, paid news, and dumbing down.

    on Feb 24, 2012
  • vinod puthanpura

    having woken up and smelt the coffee it is time the management keep their ear to the ground in this competitive business era.

    on Feb 19, 2012
  • vinod puthanpura

    I was a regular reader of hindu , i found the paper was not standing up right but was leaning on one side consistently which is what a newspaper affilated to a political party usually does .Then my reading of the morning news shiftyed to the IE. this again has lost its charm after then prefix new, now the paper of my choice is the toi.

    on Feb 19, 2012
  • ananthan

    Great effort Benedict Gnaniah ! Such loyal employees are hard to find these days. Hope you get rewarded in the next assesment. you deserve it!

    on Feb 9, 2012
  • samanta

    searched for toi and hindu in google. Could find hindu inside toi but could not find toi inside hindu.Feels sorry for hindu

    on Feb 9, 2012
  • Divanim

    For a reader who besides being concerned with the latest also cares about the quality and style of expression, Hindu is much ahead of TOI. However a little improvement, rather professional touch would be a welcome step.

    on Feb 7, 2012
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    on Jan 31, 2012
  • d p pai

    i remember, it was in 1956 i think the hindu made a pocket facsimile edition of the new format newspaper and circulated it, seeking views of its readers. were the editors as sensitive about the content, maybe the times of india would have thought twice before launching such a broadside.

    on Jan 30, 2012
  • d p pai

    the hindu is quite red in its views. some years ago it was apolitical though pro establishment. apparently the sustained attack during bofors expose days, have convinced them of the infinite strength of the press. but its readers are being put off by the slant the hindu has adopted. the times of inda, truly commercial, repetitive in content and quite adept at blowing its own trumpet, not a worthy substitute to the morning cup of coffee with the hindu in hand! no wonder people are depending more on the internet, though some of the content rivals the cooum!

    on Jan 30, 2012
  • Thiruvikraman

    There is no comparison between TOI and Hindu. Hindu despite its obvious bias on political matters still scores better than TOI on most other fronts. Just look at the Science or Sports page of Hindu. No comparison. Also the center page articles (of course reprinted from elsewhere) and the articles on current trends in Technology etc give it an edge. The ToI only has page 3 (reprinted many times from beginning to end!)

    on Jan 29, 2012
  • Ragevan

    All said and done , it should be noted that THE HINDU was a lame horse moving around the fat pot [ of TAMIL NADU only and not even all parts of South India ] - as the old tamil saying goes - . By not being aggressive even in TN market all these years leave aside other regions , the HINDU was a sitting duck for DECCAN CHRONICLE and TOI to lay siege and capture a good portion of TN market in Ads as well as circulation. All these years THE NEW INDIAN EXPRESS have lost the good opportunities after split with INDIAN EXPRESS which should have been a lesson for THE HINDU shareholders. The minority share holders of THE HINDU never understood the future of THE HINDU and attacked N.Ram , the only ' face ' of THE HINDU and advt. so to say . The previous management never attacked the Delhi market or commercial capital - Bombay where the presence of any daily worth mentioning is essential - if a good percentage of advt is to be cornered even after TOI entered south in aggressive manner . All these years the old Hindu mgt . allowed the HINDU to be a sitting duck - so to say. The new management should atleast take steps now to expand the geographical region of THE HINDU to other parts of INDIA - better late than never and as a first step release these TV and print ads in other regions of INDIA as well .

    on Jan 29, 2012
  • Sandeep

    Well toi does not really need to do anything but present news that will add value to citizens and keep them aware of current affairs rather than being a fashion nonsense tabloid.

    on Jan 29, 2012
  • Nirav S

    The Hindu is known for it's integrity in Western India. I know of many persons who buy the Chennai edition of the newspaper, even though it is delivered a day late. I sure hope that the newspaper does not stoop down to the level of its competitor. It would be great if it takes the recent battle with ToI to the backyard of the latter.

    on Jan 29, 2012
  • Niladri Dutta

    I hope that The Hindu will not change its style of reporting or its editorial standards... Impeccable and sharp content with deep news analysis that is what attracts us to The Hindu.... it helps us to understand the issues clearly and gain a depth of knowledge.... so what the editor has changed, the content must retain the same quality as before.... PLZ dont fall to the TOI ways....

    on Jan 29, 2012
  • lakshman

    the content is not surprising, though the style of the Hindu Ad -- aggressively aggressive -- sure is surprising. content wise, yes, in several places in India, The Hindu is was and still perceived as the one paper that will get you through competitive exams. I have met many IAS and IPS officials who swear by the Hindu as it had helped them get through the pariksha that mattered. Even this day, in a small room in Jaipur city that is used to coach CLAT aspirants, a lecturer asks the roomful of 17 plus (average) to start reading The Hindu, to spark of what is The Hindu exploratory debate among the class. And once discovered, The Hindu has slowly sold some 30 copies from the next week. So, it is only natural that The Hindu has smartly stuck to its USP in the ad (and largely true as well) and cleverly attacked the Times and its "USP." Immensely likeable ad whose response from the Times stables would be something to watch out for. Am sure I would also be watching this space, Ramnath for updates with your analysis. Nicely written blog. Congratulations.

    on Jan 28, 2012
  • Sudharsan R

    The Hindu has its own share of shi... Please refer to the photo!!! It publishes AD in front pages.. Asks readers to refer to some ad instead of an article.....

    on Jan 28, 2012
  • Sri

    How about finding a translation of a sleazy false report from a regional rag published on the front page of The HINDU? That too happened couple of weeks back. The standards have gone down and ethics compromised during the later part of N.Ram's management. He compromised a lot for his political affiliations.

    on Jan 28, 2012
  • Arunesh

    To all those who say The Hindu is pro-China, pro-DMK and pro-LTTE - every story has two sides. I thought none covered the 2G scam better than The Hindu. Of course, they didn't pronounce anybody guilty, unlike many other newspapers. And The Hindu being a Left Wing newspaper, everyone knows it. The worst thing about TOI is that it has a lot of paid content, and the reader has no idea about it. Remember the days Indo-US nuclear deal days. It seemed like the TOI was running some sort of a campaign favouring the deal.

    on Jan 28, 2012
  • Shiva Srinivasan

    I read ToI to get a relative idea of the news, i read the The Hindu to be be certain.

    on Jan 28, 2012
  • arun daniel

    Very well written , i have read The Hindu from my childhood and its so true to every word you have written. i have had the opportunity to meet some of those names you are in the family tree of The Hindu they had the attitude set in such way that it put them to sleep. I hope this would be a good rebounce for them

    on Jan 28, 2012
  • arun daniel

    Very well written , i have read The Hindu from my childhood and its so true to every word you have written. i have had the opportunity to meet some of those names you are in the family tree of The Hindu they had the attitude set in such way that it put them to sleep. I hope this would be a good rebounce for them Good Job on this blog.

    on Jan 28, 2012
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  • Seshadri

    Good to see the changes. I had given up on Hindu years ago after seeing it fall from objective reporting and not keeping Indian interests at the heart. A lit of perversion branded as politically sensitiveness had creeper making it wholly a waste if my time. If this ie changing, courtesy, the times if India, this is good news. Seeing 130 years old organisation springing back to life is good.

    on Jan 28, 2012
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  • Jan

    If by professional you mean copying huge chunks of content directly from Wikipedia and writing everything in a gossipy, tabloid style. Last thing The Hindu needs is to be similar to TOI.

    on Jan 28, 2012
  • R Vasudevan

    The Hindu's news coverage used to be dependable though a little belated all these years. In these times of sensationalizing news presentation and instant reportage, change has become inevitable for even survival leave alone being successful at a time of intensifying completion. For reasons unknown, the charges against N Ram that he was responsible for presenting China in favorable light undeservingly, his blind spot for the DMK's wrong doings and open antagonism towards it's arch rival, the AIADMK and of course his inherent abhorrence for the LTTE were there for all to see and come to the conclusion that Ram ceased to follow the tenets of professional journalism. So far as the family dispute is concerned, the members should have been alarmed at the possible erosion of value of the Hindu in terms of real-worth due to dwindling credibility and mounting completion , thanks to the public perception of partisanship of the paper in the public eye. However, one should admit some welcome development in the coverage of the paper like the open-page on Sundays and the like though unconnected with news coverage. The reading public does not live by news alone and the welcome such pleasant diversions from mundane news coverage about corruption, violence, accidents, political ineptness and so on. R Vasudevan

    on Jan 27, 2012
  • Shahnawaz khan

    I think The Hindu requires a new staff, all boring old people N. Ram mindset will not be able to help the younger generation. Not only ideologue even the brains need to change. Their is no proper mix of staff in the paper. All tamilians rule the company and i fault their recruitment policy for its tarnished image. Free advertisement in the form of stories benefit the reporters and not the public. This aspect should change before taking rival competitors.

    on Jan 27, 2012
  • The Hinduism

    Finally The Hindu woke up! I am soo glad.. Am a huge fan of The Hindu and I always want it to stand for "news" in the right sense. Rest all news papers are trash...particularly Times of India. The amount of sleaze, skin show and unwanted content that gets on that paper, always made me hate it and even hide it from youngsters at home. I was worried about what my children would read in the future at this rate. But that The Hindu is on, I have hopes that it wouldn't give into the pressure of publishing irrelevant and unwanted content that would grab attention and doesn't in anyways enlighten one's mind.

    on Jan 27, 2012
  • Benedict Gnaniah

    Staying ahead with The Hindu??? TOI will now take their behinds I just saw the 59 sec Stay ahead with The Hindu commercial on Facebook... and Iam appalled. Monumental Blunder. Casuality List Candidate. Thats what occured to me when I saw the commercial. It is weak and flatter than the flattest beer. i joined TOI way back in the late 80's when they were shedding their OLD LADY OF BORIBUNDER image to become a girl in skirts. Mr Samir Jain was the one who orchestrated this entire image revamp. The ideas, the imagination, and the resouces they invested was mind boggling. They pulled all the stops and the campaign addressed the working of the organization, not just the cosmetic aspect. TOI did all this under the sesquicentinnial banner (150 yrs) and it was out of the world. 30 yrs have gone by now you have this campaign by The Hindu. Did I say the TOI campaign was orchestrated??? Well then The Hindu campaign can be just a DOG WHISTLE compared to it. The change of guards in The Hindu, I assume, was the reason for this silly set of videos. What have they done?? I cant understand??? Iam sure some simple minded people rolled out this strategy. Pardon my outpour on this. Iam a hardcore Hindu reader and i was proud of the paper for holding its nerve and for not not being blown away by the market forces. Now its all over. TOI will respond and they will respond in such style that you will reminded of the half burnt papers newspapes strewn on the road the morning after the Diwal fireworks carnage. Why did The Hindu even dare to take on TOI on its strengths? The Stay ahead with the Hindu should have stayed as a Vision statement for employees to press on with purpose . Now they have muddied it in the market slush. MOUNT ROAD MAHAVISHNU are you trading your divinity for money and fame.. RAM RAM RAM...

    on Jan 27, 2012
    • aj

      One look at TOI's online site's image gallery, and you get a sneak peak into what are the values of TOI. But hold on, may be that is the exact content that wakes people up!

      on Jan 31, 2012
    • Rakesh

      The response made me laugh - especially working towards the journalistic revolution since the 80s :) The Old Lady of Boridunder did not change from a sari to skirt - she became a **** The Hindu ad actually sums it up exceedingly well too!

      on Jan 29, 2012
    • Ram M

      TOI is a populist rag that has only crass commercial interests at heart and fails miserably in its duties of a responsible newspaper. Many readers are moving away from the fluffy and shallow coverage provided by TOI. The Hindu should strive to cover relevant/important news with the right mix of unbaised reportage and analysis that provokes thought and helps its readers become better informed people with a balanced point of view. Further, a newspaper is read by the entire family and the Hindu does a good job of including supplements that attract all members of a typical family.I personally have switched to The Hindu and have found it a welcome change.

      on Jan 29, 2012
    • Raghu

      Benedict: Ive been a Hindu reader for about 25 years and definitely found their Left wing and pseudo secularist view quite irritating. I did move to the Times of India for a few months. It was bad. Plain skin show and nothing more. Their huge coverage for the "pink chaddhi campaign" (guess it was in response to some dude who wanted to ban Valentine's day or something) was the last straw. For NEWS, Id rather The Hindu. You maybe right that ToI might respond to The Hindu's campaign with more style, but Id have to agree with the message of their campaign completely. Bang on - but still waiting for the third punch from ToI

      on Jan 28, 2012
      • Raghu

        I completely agree with you. I was reading Hindu from my age 7 to 35 years. In fact I Left Hindu long back. Even English is not correct now a days with so much of grammatical mistake

        on Jan 28, 2012
      • Sri

        I agree with you Raghu. I too moved from The Hindu to TOI precisely for the same reasons. But felt that the naked skin show of TOI better than the intellectual masturbation that The Hindu was upto. I have since moved to The New Indian Express.

        on Jan 28, 2012
    • Harish

      Benedict, You call TOI brought a revolution? How, by bringing sleaze and skin show in Bangalore Times and other city Times? The Saturday and Sunday edition of the supplements are nothing less than soft porn.

      on Jan 27, 2012
      • jeff

        rightly said ! a look at it makes you wonder why on earth would any newspaper carry such pics no contexts required just some semi clad pcs ! its just meant for use in the toilet on sundays or there after.had it been published 20 years back it would have been collectors items for porn craving teenagers.

        on Jan 28, 2012
      • Tombing

        Ha ha ha... What can I say?

        on Jan 28, 2012
    • ramesh

      U ain't have any sense of u?

      on Jan 27, 2012
    • Tombing

      TOI could have let the sleeping Giant sleep and not woke him up. Do whatever snatching they wanna do while he is sleeping. Now that the giant has woken up, it will be a tough fight. Beating someone at their home ground would be a tough one. People, get your popcorns, we have a lot of action on the way! The game has begun, lets watch it.

      on Jan 27, 2012
  • Karma

    Nice..but first off, with the new set up hope the attitude of Hindu reporters change..i hv seen one business correspondent in Chennai comes to screw the spokes people( thats fine and a journalists job, but do that with some decency) what many dont like is the kind of arrogance and attitude, 'You cannot do me anything and I give a damn'. And there is one covering IT always asks totally ridiculous and irrelevant questions...and people might narrate many instances like that.. Hindu needs people with modern young outlook and not these ageing reporters who are part of office furniture. Without attitudinal and thought process re-engineering and demonstrating an element of humbleness will transition Hindu and not these kind of ads which might bring accolades to the creative director and take an award at Cannes and not make any difference at the ground.

    on Jan 27, 2012
  • Suresh Ramasubramanian

    pro china is right, including a vicious editorial attacking the dalai lama, which was rebuked by people like ramachandra guha and mukul kesavan - A day to day and far more visible annoyance is the hindu's slavish coverage of local and national cpi-m leaders to the extent that it sometimes appears to be a party mouthpiece, a ganashakti edition in english

    on Jan 27, 2012
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