I have been with Forbes India since August 2008. I like writing about ideas, events and people at the intersection of business, society and technology. Prior, I was with Economic Times. I am based in Bangalore. Email: email@example.com
I have nothing against the term BPM. In fact, the word 'management' sounds a little less jargonish than 'outsourcing'. But there is big lesson to learn from such attempts at name changing. And that is to look beyond what something is called, and to find out what something really does. It's difficult, especially while covering business, an area so rife with jargon.
So, it helps us to turn to a master, again and again. Here's Richard Feynman. [youtube]http://www.youtube.com/watch?v=05WS0WN7zMQ[/youtube]