Today in Tech: E-Commerce in Small Towns, Nasscom on Exports and More

By NS Ramnath
Published: 12, Feb 2013

I have been with Forbes India since August 2008. I like writing about ideas, events and people at the intersection of business, society and technology. Prior, I was with Economic Times. I am based in Bangalore. Email:

That market continues to drive ecommerce even today. Economic Times reports that for many e-commerce firms get half their revenues from small towns. For Myntra it's 55%, for Jabong, it's 50% and for Indiatimes' it's 40%. If the number surprises you, it should surprise you for being too small. The total population of the top 6 metroes (even if you consider national capital region as a metro) is 65 million, not even a percentage of India's population. The bigger market lies really outside. And the bottleneck there is infrastructure. As that gets better, expect the contribution from smaller towns to grow.


IT/BPO in 2013

Nasscom said India's IT-BPO exports is likely to grow 14% in the next fiscal year. Here are some interesting graphs from a presentation it made today in Mumbai





Also of interest

  • Bill Gates does an AMA | Reddit
  • Google finally offers Nexus 4 wireless charging orb | Gigaom
  • Competing in a digital world: Four lessons from the software industry | McKinsey Quarterly
  • Yandex Overtakes Bing as World’s Fourth Search Engine | WSJ
  • Bill Gurley: The sage of Silicon Valley | Fortune
  • Why Apple Is Working on an iWatch and Not iGlasses | NYTimes
  • Nielsen boosts TCS contract to $2.5 billion | Reuters



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Today in Tech: Non-linearity in Indian IT; Nasscom's dilemma; The No-Ego Rule