Great Lakes Institute of Management
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Personal product ownership is passé: Is Indian consumer behaviour changing?
Lease economy, share economy: whatever you call it, the rental economy is here and changing the way Indian consumers use assets
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Today's digital brand marketing trends
India has been proclaimed a "digital-first nation" where the general adoption levels of new digital trends are much higher than world averages
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Economic policy or nation building?
The movement from a cash to a cashless economy involves a few intricate steps. To understand them, let us consider the curious case of QWERTY keyboards
