Harvard Business School
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Warning: Scary warning labels work!
If you want to convince consumers to stay away from unhealthy diet choices, don't be subtle about possible consequences, says Leslie John. These graphically graphic warning labels seem to do the trick
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Customers at the back of the line are anxious-can you keep them from leaving?
The irrational anxiety associated with being last in line can lead to unhappy customers, according to new research by Ryan Buell. But there are ways to make people happier while they wait—and keep them from abandoning the queue
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Is 'gut feel' a good reason to invest in a startup?
Most investments in startups should never be made, at least when using by-the-numbers reasoning. But funded they are. Laura Huang believes investors use gut instinct to manage that risk
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Cut salaries or cut people? The best way to survive a downturn
When times are tight, companies usually respond with employee layoffs. But what if they held on to workers and cut their salaries instead? New research by Christopher Stanton and colleagues has the answer
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How would you price one of the world's great watches?
For companies with lots of innovation stuffed in their products, getting the price right is a crucial decision. Stefan Thomke discusses how watchmaker A. Lange & Söhne puts a price on its 173-year-old craftsmanship
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Should international trade in intellectual property be regulated?
Is intellectual property too valuable an economic asset benefitting the United States to be left unregulated across international borders?
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Can consumers be saved from their misguided decisions?
Even with a world of information at our fingertips, consumers routinely make bad decisions on everything from investments to health coverage. Can science help? Research by Joshua Schwartzstein and Benjamin Handel
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What should Mark Zuckerberg do?
Facebook is in crisis. Its business model is based on sharing customer data with partners, but many of those customers are in revolt over privacy concerns. James Heskett asks: What would you do if you were CEO Mark Zuckerberg?
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Why artificial intelligence isn't a sure thing to increase productivity
As companies adopt artificial intelligence to increase efficiency, are their employees skilled enough to use those technologies effectively? Prithwiraj Choudhury looks to the US Patent and Trademark Office for a case study
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When a competitor abandons the market, should you advance or retreat?
Companies pay close attention when a competitor drops out of the market, according to new research by Joshua Lev Krieger. Too often, though, they come to the wrong conclusion
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How to design a better customer experience
With the help of LEGO bricks, Stefan Thomke helps business executives discover how design principles can serve as building blocks to create a great customer experience