Harvard Business School
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'Likes' lead to nothing-and other hard-learned lessons of social media marketing
A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers
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What are the limits of CEO activism?
Should CEOs actively speak out when they encounter social injustice—even if their beliefs may not shared by employees, board members, or many shareholders? James Heskett asks, what are the limits to a chief executive's soapbox?
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Why can't organisations engage their employees?
An engaged employee is a difference maker, yet the number of actively disengaged employees far exceeds the number of engaged ones, notes James Heskett. What do you think is key to firing up the workforce?
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It's hard to fix the family business without offending the family
Navigating complex relationships and understanding unwritten processes are among the many challenges of transitioning a family-owned business to the next generation. Len Schlesinger, Michael Raiche, and Roger Zhu discuss the dilemmas of a small Vietnamese restaurant in the case study "Pho Hoa Dorchester."
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Can innovation save us from ourselves?
Can technology and wisdom save the world from its most pressing problems? James Heskett looks at a recent book on the subject, 'Homo Deus,' applauded often by Bill Gates and Mark Zuckerberg. What do YOU think?
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Having no life is the new aspirational lifestyle
It used to be that we equated power and prestige with a leisurely, luxurious lifestyle. Today, lack of leisure time is the real status symbol. Anat Keinan discusses what that means for consumer marketing
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Can Amazon do what Walmart couldn't, stop the 'wheel of retailing'?
Walmart couldn't do it. Now it's Amazon's turn to break the theory of the "wheel of retailing." Can Amazon succeed? Is the wheel model even a helpful concept anymore? asks James Heskett.
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Bad at your job? Maybe it's the job's fault
A poorly designed job can work against even the most dedicated employee, setting the person up to fail. Robert Simons explains how to gauge whether an employee's position offers the right mix of organizational support and responsibility
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The most pressing issues for platform providers in the sharing economy
Platform providers Rover.com, OpenBay, and Agora discussed "chicken-and-egg" and other challenges they face at a recent Digital Initiative event at Harvard Business School
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The right way to cry in front of your boss
Crying at work can be more than embarrassing—it can hurt your career. Elizabeth Baily Wolf discusses a technique to reframe distress as passion
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Why millennials flock to fintech for personal investing
New tech-heavy financial firms are helping millennials invest, but with a twist. They are swapping out investment advisers for financial robots, and passing along the savings. Luis Viceira explains the rise of "fintech" in a new case study