Consumers want more variety than ever before. This means product design needs to be rethought to avoid multiple and costly production lines
For over a decade, companies have been urged to 'digitalise' or risk getting left behind. While many accept this as a reality, we argue that the precept is at best confusing and at worst unclear for those eager to act
Identifying the types of political behaviour in your organisation is the first step to using it for positive change
The old ways of running a company won't cut it in a digital world
Incentives aren't just about rewarding individual achievement. They can also be a key factor in shaping group behaviour
Assessing top-level managerial contractual design from a long-term strategy perspective
Providing information that signals safety or quality may have a negative impact on sales, if it draws consumers' attention to product safety risks
No company is above the law, but some firms are allowed much more time in complying with it.
And maybe that's why Amazon is moving into bricks-and-mortar
Three fundamental principles are at the core of successful digital marketing campaigns
Attractive sales people may actually decrease shoppers' purchase intentions.