ISBInsight
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More bang for your digital spend: Technology and R&D
Digitisation of research and development can generate significant returns for firms, argue ISB Professor Deepa Mani and colleagues, based on an empirical study of technology spill-overs from the IT industry across an array of other industries. Technology laggards risk being left behind as industry boundaries are redefined
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How marketing capabilities shape financial performance
This research identifies the pathways through which market-facing business processes add value to the firm's financial performance
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How do parties bargain when negotiating in the glare of public spotlight?
Professor Deepal Basak and his colleague bring new insights from game theory to show what happens when negotiators gamble with public opinion, but in the public domain, not in private backrooms
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Global Airline Alliances: Convenience or Complaints?
Airline alliances help travellers fly seamlessly with different airlines during a single journey without having to make different bookings for each stop. Though the alliances aim to offer convenience, they often breed consumer dissatisfaction with the services provided by partner airlines. What factors lead to service quality variations among partner airlines? How can airline alliances promote customer satisfaction?
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From grain to gain: Lessons for Indian farm policy
By demonstrating savings behaviour to help farmers take advantage of inter-temporal price fluctuations between harvest and lean seasons, ISB Professor Shilpa Aggarwal and colleagues created a model for Kenyan farmers to maximise maize sales and revenues. Their findings can help inform the creation of seasonal arbitrage opportunities for Indian smallholder farmers.
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Build human capital or buy it?
Hiring the right people is critical for companies to reduce employee attrition and enhance returns from human resources. Companies commonly use two broad strategies to hire — either 'build', i.e., recruit novices, or 'buy', i.e., hire experienced workers from competitors. Based on his research, ISB Professor Amit Chauradia suggests conditions under which the company can maximise economic benefits from either of the two strategies
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Tapping the sceptical donor: A novel funding approach for non-profits
Non-profit organisations can best deploy the 'ex post funding' approach to improve the delivery of social benefits from their activities
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Trust matters the most in negotiations
To build trust, global negotiators should be aware of the role of trust or distrust in negotiations
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Co-opetition: Impact of technology asymmetry on platform competition and collaboration
An analysis of how asymmetries in platform technology affect incentives for collaboration
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Pricing strategy for service start-ups: How to employ access and usage fee?
Pricing is especially important for products consumed in multiple units, because not only does the firm need to set a price point, but it also needs to pick a pricing scheme and balance between charging for access to the service and for each unit used. This paper defines new guidelines for helping firms pick the right pricing scheme based on the nature of heterogeneity in buyers' consumption levels and valuations for the product
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Was The TRIP Worthwhile?
This article examines the impact of the trade-related aspects of intellectual property rights (Trips) agreement on innovation in India