In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind why some things go viral and how companies can use it.
During a recent visit to Beijing, Clark Kellogg, a "recovering architect" turned design thinker, helped unravel the many mysteries of design thinking and its implementation in this interview
With the rise of the internet and the advent of new concepts like social media, e-commerce and digital marketing, critics started questioning the relevance of the classic Four Ps model of marketing. Yet Kotler chooses to staunchly defend the concept
Centuries ago, China was known as a greater inventor, famous for the Big Four inventions: the compass, gunpowder, papermaking and printing. But today, technology breakthroughs like that can barely be seen anywhere except in the history books, and ‘Made in China’ has often come to stand for mass-produced, cheap and commoditized
Durairaj Maheswaran sees the globalization of companies in terms of a “Five C” model of competitive advantage. In simple terms, this model examines how a company's core benefit, competition, culture, corporate structure and country of origin impact its globalization strategy