The old ways of running a company won't cut it in a digital world
Incentives aren't just about rewarding individual achievement. They can also be a key factor in shaping group behaviour
Assessing top-level managerial contractual design from a long-term strategy perspective
Providing information that signals safety or quality may have a negative impact on sales, if it draws consumers' attention to product safety risks
No company is above the law, but some firms are allowed much more time in complying with it.
And maybe that's why Amazon is moving into bricks-and-mortar
Three fundamental principles are at the core of successful digital marketing campaigns
Attractive sales people may actually decrease shoppers' purchase intentions.
When brands reach a certain number of followers, engagement starts to drop
Many managers approach enterprise social media networks as technology deployments and expect them to automatically buzz with activity. Many fail to realise that emotional capital is key to the success of such platforms