Stanford
Stanford
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Putting the Customer First
Stanford Graduate School of Business Professor Hayagreeva Rao explains why innovation is about more than just new technology
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Why Transparency Matters
New research by Ilan Guttman explores how information disclosure can affect financial panics
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Why Feelings of Guilt May Signal Leadership Potential
Stanford GSB researchers find that how people respond to mistakes can be a "clue to who they are.”
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How Entrepreneurs Can Get Rest and Have Fun
Kleiner Perkins’ Chi-Hua Chien discusses Facebook, the future of mobile, and the one-and-only reason to start a new company.
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Are We Happy Yet? The Unexpected Links Between Happiness and Choice
Choices that make people happy are complex according to research coauthored by business school Professor Jennifer Aaker. Factors include how old the subject is, his or her view of time, and is she focused on the present or the future?
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Why are Social Entrepreneurs Like Ginger Rogers?
Social entrepreneurs, those organizations and individuals who work to improve major social issues, don't have the networks and financial systems of traditional entrepreneurs, Sally Osberg, president of the Skoll Foundation told a Stanford MBA audience. Like Ginger Rogers dancing in a 1940's musical, they face the same issues as traditional entrepreneurs, but must do it backwards in high heels
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Everyday Low Pricing May Not Be the Best Strategy for Supermarkets
Supermarkets either advertise themselves as offering "everyday low pricing" or holding sales with special promotional pricing. New research coauthored by Stanford's Harikesh Nair says one model has lower fixed costs and the other produces higher revenues
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The Lonely Shopper
Baba Shiv finds that people who are lonely prefer products that the majority don't prefer — but only in private
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How to Tell Your Story for Impact
Business school communication lecturer JD Schramm helps alumni develop the art and science of tight story-telling for social impact