In the digital age, prioritizing customer experience is paramount. Freshworks provides AI-driven solutions to elevate CX and drive revenue growth. Engage with industry experts for insights into the future of customer service.

The Future of Customer Service: Transforming CX for Success

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In today's digital age, prioritizing the customer experience (CX) is crucial, especially in the post-pandemic landscape where customer expectations have evolved significantly. Key CX trends such as personalization, omnichannel support, AI utilization, data-driven insights, and emotional connections with customers must be addressed swiftly. Businesses are increasingly turning to self-service and automation, including AI chatbots, for benefits like 24/7 availability and cost control. However, the challenge lies in finding the right balance between human interaction and automation, maintaining data privacy, and ensuring consistent service across channels.

To transform CX from a cost center to a revenue driver, CX leaders should focus on leveraging customer service interactions to enhance customer lifetime value and business growth. Emerging technologies can personalize interactions at scale, improve cross-selling and upselling, and foster real-time engagement to build loyalty and brand advocacy. Implementing generative AI can boost agent productivity and enhance customer support quality, resulting in cost efficiency. Monitoring critical customer service metrics and fostering a customer-centric and innovation-driven team culture are essential for driving business growth and ensuring consistent customer experiences. Freshworks offers AI-driven technology and tools to automate processes, optimize customer journeys, and turn CX into a competitive advantage.

THE NEW CX DISCUSSION - 1

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THE NEW CX DISCUSSION - 2

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About Freshworks

Freshworks Inc., (NASDAQ: FRSH) creates business software anyone can use. Purpose-built for IT, customer support, and sales and marketing teams, our AI-boosted products are designed to let everyone work more efficiently and deliver more value for immediate business impact. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 65,000 customers, including American Express, Blue Nile, Bridgestone, Databricks, Fila, Klarna, and OfficeMax.

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