Airline quality ratings are looking up. Flyers have fewer seats on offer, but are looked after better. Here’s what some of the most competitive airlines are doing with the things that matter: Seats, food, in-flight entertainment (IFE), overall comfort and new improvements.
Emirates
(This story appears in the 21 May, 2010 issue of Forbes India. To visit our Archives, click here.)
I think the real question should be what Airlines are really doing to make air travel cheaper and convenient for the customers and most importantly sustainable for the Airline companies themselves in the long term. Its quite easy to buy fancy jets and stuff it with fancy gadgets, but are they really making money for the companies, in short - are they financially sustainable. Its appalling to see these airline companies to queue in front of the governments for bail outs as soon as there is a setback. I think they should rethink their business model completely. Air transport business has long evolved from being a luxury service to be a necessity so the Airlines companies should plan their long term strategy accordingly. Value is at the bottom of the pyramid!!
on May 9, 2010Singapore Airlines' Business Class is unsurpassed as far as I'm concerned. The seat is massive and together with the Givenchy bedware is a match made in heaven (or at least the skies). Together with the legendary service and brilliant catering, it's a very attractive proposition.
on May 9, 2010