Paul John started his own liquor company in 1992 and established John Distilleries in 1996
According to the UK-based Scotch Whisky Association (SWA), India is the world’s biggest Scotch whisky-consuming country by volume, dethroning France from the top spot, and is fifth on the list of the world’s largest buyers of Scotch whisky in terms of value. SWA, which publishes an annual list of countries that consume the most Scotch, both by volume and value, further highlights that Scotch whisky exports to India have grown by more than 200 percent in the past decade alone.
(This story appears in the 17 November, 2023 issue of Forbes India. To visit our Archives, click here.)