Can India become the next China for the luxury market?

Image: Priyanka Chopra: Courtesy Chris Colls / Bulgari; Dior Show: Indranil Mukherjee / Afp; Manish Malhotra & Abhishek Agarwal: Bajirao Pawar For Forbes India; Deepika Padukone Courtesy Louis Vuitton
 
Alia Bhatt, Gucci. Deepika Padukone, Louis Vuitton. Ananya Panday, Jimmy Choo. Priyanka Chopra Jonas, Bulgari. Most recently: Katrina Kaif, Rado.
 
The face of global luxury is changing. It’s getting wiser to the potential of the East. When Ranveer Singh’s rambunctious Rocky Randhawa ‘wore both his heart and his Gucci on his sleeve’ in Karan Johar’s Rocky Aur Rani Kii Prem Kahaani, he represented a sizeable chunk of the Indian youth, unabashedly revelling in the fashion they see on runways, red carpets and their Instagram screens.

India’s luxury market could reach $90 billion by 2030, growing to 3.5 times its current size, a Bain & Co report estimates. This could be propelled by factors, including a growing number of ultra-high-net-worth individuals; more entrepreneurs and a stronger middle class; increased demand from Tier II and III cities; greater ecommerce penetration.

In fact, luxury accessories brand Jimmy Choo launched an India-exclusive Diwali collection this year, featuring sparkly gold heels and glittery bags. Louis Vuitton, last year, released a capsule India collection centred on the country’s festive season, with hues of rani pink, black and gold. Italian luxury brand Bulgari has options for mangalsutras, and Dior made a historic showcase at Mumbai’s Gateway of India earlier this year, with a Fall 2023 collection full of sari-inspired cuts and Indian embroidery, in partnership with the Chanakya School of Craft.

The Bain report also states that the luxury market has fully recovered from the Covid-19 crisis, having grown 8 percent to 10 percent over 2019. However, demand for luxury goods in China is still slow, owing to prolonged Covid-19 lockdowns and decreased consumer confidence.

Also read: Why the luxury car market is zipping in India

“Although there will never be ‘another China’ in terms of outsize growth contribution to the industry, India and emerging Southeast Asian and African countries have significant potential, if the luxury industry’s infrastructure (such as malls) and regulation can evolve quickly enough in those markets,” the Bain report says. “India stands out; its luxury market could expand to 3.5 times today’s size by 2030, propelled by younger customers and an expanding upper and middle class.”

In Forbes India’s annual luxury issue, we unpack the full potential of the world’s most populous country. Its propensity is not just in buying, but also in making world-class, high quality, handcrafted products, coming to the fore as the world embraces the ideas of slow, purposeful, artisanal luxury.

Join us as we uncover big booming trends across luxury fashion, travel, food and beverage, real estate and experiences, with a decidedly Indian touch. Can India be ‘another China’ and prove the pundits wrong? We have some reasons to be optimistic.