Fuqua School of Business
Fuqua School of Business
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How good is that deal? Fuqua professor says "original" prices may be misleading
Professor Richard Staelin proposes a new pricing system to help consumers make more informed choices
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When brand reputation should and shouldn't influence employee pay
Professor Christine Moorman's research shows that brands that leverage their 'resume power' to pay lower wages, ultimately hurt their profits
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Assessing the environmental cost of supply chains
Professor Robert Swinney studies the environmental impact of the speed of supply chains
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Research finds companies may be embracing misleading information rather than correcting it
Professor Tong Guo found debunking unproven information can make a difference in consumers' perceptions if companies join efforts or product regulators get involved
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Research finds social-class bias can lead to hiring discrimination
Professor Gráinne Fitzsimons discovers that a false perception of how people with lower socioeconomic status value goals leads to less opportunity
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Organizational change must focus on people
Professor Tony O'Driscoll outlines a People-Centered Transformation (PCT) framework for creating real change
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The algorithms behind pricing your ride
Professor David Brown and co-authors developed a dynamic pricing model for spatially distributed demand-based services, such as ride sharing
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Is transparency making banks more fragile?
Professors Qi Chen and Rahul Vashishtha say some disclosure requirements might increase the risk of bank runs
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How firms can make better decisions during high inflation
Professor Elia Ferracuti says better internal information systems can prevent firms from misinterpreting inflation shocks for real demand
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IBM CEO on doing what's right and the future of technology
Arvind Krishna believes business mindsets will help unlock a quantum computing revolution