Fuqua School of Business
Fuqua School of Business
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The influence of frequent flyer programs
Contrary to popular belief, Tong Guo found consumers usually make rational decisions when booking air travel
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How should music streaming services pay artists?
Scientists at Fuqua and collaborators developed a mathematical model that captures the diversity of artists and users on platforms like Spotify
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Most people hide minor consumption from partner, and that's a good thing, research finds
Professor Gavan Fitzsimons studies the psychology of consumers
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How to overcome the harms of excessive data sharing
Research exposes data markets' inefficiencies and proposes solutions to protect users' privacy
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Why investors may need mandatory certification of firms' ESG claims
Research finds that independent audits can enhance the reliability of ESG information
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Why some firms beat the post-IPO slump
Fuqua Professor Christine Moorman and colleagues find an important connection between innovative businesses and risk-tolerant investors
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Does data anonymization really hide your identity?
Despite firms' attempts to anonymize user data, identities can still be detected
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How institutions can regain public trust
Rebuilding trust starts with conversations and courage, says Professor Sim Sitkin
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When money is tight, 'purchase happiness' is low
Being a cash-strapped consumer impacts more than just a person's "purchase happiness." It could also impact a company's sales, as several studies in the research demonstrated that financially constrained consumers leave worse reviews
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Just one-third of marketers say brand strategies address climate change: The CMO Survey
Investments in marketing, digital marketing grow; most climate-related actions see two-year decline