Fuqua School of Business
Fuqua School of Business
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Just one-third of marketers say brand strategies address climate change: The CMO Survey
Investments in marketing, digital marketing grow; most climate-related actions see two-year decline
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Business must maximise public trust and embrace new expectations: Bill Boulding
Boulding, dean of Duke's Fuqua School of Business, believes that the public's trust in business now as compared to after the Great Recession indicates how business has led during the pandemic
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To get ahead, female leaders can embody many qualities – Except one
While competent, independent, diligent women rise, dominant women are considered less promotable
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Untangling the risk management paradox
Firms that could benefit from hedging are often too constrained to do it
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Three factors contributing to the ongoing global supply-chain crisis
Plus, predictions for post-pandemic operations
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Leadership isn't about you—it's about everybody else
Beth Ford of Land O'Lakes Inc. says joy comes from helping others succeed
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Applying economics and game theory to evolution can slow antibiotic resistance
New model demonstrates how to manage adverse evolution with policy, behavior changes
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Research pinpoints the role of personality in sharing of 'fake news'
People demonstrating a desire to create chaos are undeterred by warnings on potential misinformation
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Majority of publicly traded U.S. multinational firms use tax havens
Data suggests public scrutiny may influence whether firms disclose offshore subsidiaries
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Brands can boost their own reputations and sales by praising rivals
Complimenting a competitor makes brands seem warm and trustworthy, particularly with skeptical consumers