Fuqua School of Business
Fuqua School of Business
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Why 'roasting' your customers may help your brand
Research from Professor Gavan Fitzsimons found that "playful provocation" increases customer-brand connection
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How marketers can harness the power of 'callbacks'
Professor Yuji Winet explains how a proven storytelling technique can improve brand experience and attract consumers
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Professor says businesses can do the right thing and still prosper
Jon Fjeld believes the purpose of companies is to bring value to the world, not just make profits
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How to achieve sustainable supply chains
Professor Jeannette Song says incentives and third-party auditing can help brands achieve supply chain sustainability
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Why company fit matters when hiring a CEO
Professor Ines Black found that CEO quality and company fit drive firm performance equally
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How bonuses for senior managers led to more pay inequality
Research from Professor Melanie Wallskog showed that performance-based bonuses drive the pay gap within companies
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How to build bridges between polarized groups
Professor Sim Sitkin said focusing on narrow, common values can help crack the wall of mistrust
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Did investing in employees during COVID pay off in firm value?
Research from Professor Bill Mayew found that companies benefiting from investments in employee welfare were those that had enough cash pre-Covid
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Can low interest rates drive inequality?
Professor Paymon Khorrami said years of declining interest rates may have led to higher investment in education by the wealthy, increased inequality, and worse economic outcomes
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How websites could make more money selling display ads
Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue