Fuqua School of Business
Fuqua School of Business
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How websites could make more money selling display ads
Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue
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Do consumers understand the cost of buy now, pay later?
Professor Preyas Desai says companies benefit from delayed payments and consumers may be underestimating their real costs
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Why airline companies switched from renting to buying planes
Professor Mohan Venkatachalam found that a new accounting rule made leasing less attractive for public airlines
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The CMO Survey: Marketers spend on new technologies as they battle usage and impact challenges
Marketing leaders predict more investments on technology and sustainability, but inflationary pressures are hitting marketing spending
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How blockchain may boost freshness for grocery retailers
Fuqua professors found blockchain may increase profits and reduce waste in fresh food supply chains
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The future of gold prices
Professor Campbell Harvey says gold is as volatile as the S&P 500, but some dynamics could be changing
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A better business model for electric vehicle charging stations
Fuqua professors say dynamic pricing based on wait time would benefit both companies and drivers
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Why you might want to be on time for your next ride
Professor Saša Pekeč says rating users allows on-demand platforms to be more efficient
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The driver of racial gaps in entrepreneurship
Research from Professor David Robinson found some underrepresented communities are less likely to share their business ideas within their networks
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How AI could potentially manipulate consumers
Professor Ali Makhdoumi says companies may be able to exploit a growing information advantage over consumers