IIM Kozhikode
IIM Kozhikode
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Importance of women in India's path to development
By promoting women in every sphere of life, India can elevate its economic standing and build a society founded on principles of equality, liberty, justice, and progress, aligning with its claim of a democratic republic
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Why social media watchdogs are necessary to battle disinformation and polarisation of society
A research by IIM Kozhikode offers a balanced perspective on social media monitoring, recognising it as a potentially crucial measure to combat the threat of disinformation and polarisation
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The Nose Knows: Sniffing out the marketing tricks of the trade
While navigating the marketplace, customers need to arm themselves with knowledge of aromatic tactics
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What Indian managers should know about Generative AI
Given what organisations know about traditional AI models, it is time to take control of Gen AI's flaws and use its generative ability to offer complex, customised solutions
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When the divine meets dollars: Decoding economics of faith
What explains the connection between the divine and dollars? It is a cultural and economic juggernaut, a collective consciousness that seems to ignite growth
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How to develop and maintain reading habits in the digital era
As readers navigate this digital chapter, it is essential to critically examine the impact of technology on the depth, diversity, and immersive qualities of reading experiences
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Embracing inclusivity by humanising AI decisions
Leadership gets redefined in a world where the disabled community's triumph intertwines with cutting-edge technology. Artificial Intelligence (AI) holds the potential to be a catalyst in this transformation
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Health wearables: Is there cause for concern?
mHealth devices market is growing at 27 percent per annum. There are takers as people lean towards living a healthy lifestyle. Here's a look at the reasons behind the uptick and concerns behind rapid adoption
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The Odyssey of Shopping: How to journey from sirens to sales racks to meditation mats
The festive season is upon us, and people plan to shop—online and offline. Here's how consumers can navigate the choppy waters of sales season
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How the gig mindset can help organisations in a disruptive era
It is not the technologies that pose a threat to the employees and the organisation's ability to survive and sustain during uncertainties; it is the culture of the organisations and the mindset of the employees that need to transform to survive