ESSEC Business School
ESSEC Business School
-
Swinging for the home team: How biases shape legal decisions in the courtroom
Can personal biases sway judicial decisions even when the law is impartial? If so, how is this possible and what drives these preferences?
-
E for ecosystem: Giving power to corporate purpose
Jan Ondrus, Prof. of Information Systems Faculty at ESSEC Business School Asia-Pacific, looks at the pitfalls of corporate purpose and how business ecosystem orchestration can dovetail value creation with the common good
-
Impact investing: where philanthropy meets finance
In a complex world, understanding individuals' reactions to hybrid practices is crucial as these practices are evolving and influencing our choices
-
How companies can use ChatGPT to their advantage
ESSEC Professor researches how organizations adapt to change, like the kind of technological change artificial intelligence engenders. He shares his thoughts on how business and higher education can use these tools to their advantage
-
How can anti-corruption regulations promote social responsibility?
Anti-corruption legislation can lead to unequal competition. Domestic firms actually became more likely to bribe when the multinational firms face more oversight and heavier sanctions, even if overall bribery rates in the industry decline
-
To do or not to do: How to frame more ambitious goals so you stick to them
Why exactly does making a goal-inconsistent decision drive us to push ourselves further?
-
Mutual funds vs Exchange Traded Funds for retail investors
There are three main advantages of ETFs over mutual funds for retail investors — better liquidity, lower cost, and tax efficiency
-
Customer referencing: Turning the customer into a credible source of value
Do customers serve any other purpose other than warranting current and future income? How can they help attract potential customers and increase sales? Marketing Professor Tuck Siong Chung, ESSEC Business School Asia-Pacific, and his fellow researchers explore how customer referencing helps firms build credibility and value
-
Why is geopolitics knowledge essential for business leaders?
At some point, political leaders should accept that they are fallible, and corporate leaders should accept their social responsibility. Only then can a dance with equal partners occur
-
Confidence: How it helps to keep the marketing budget healthy and long-term
What motivates CEOs when they decide on a marketing project? Are they just borrowing from the future to finance the present? And how can a CMO prevent cuts in their marketing budget that will ultimately influence a firm's long term performance? Prof. Tuck S. Chung, ESSEC Business School Asia-Pacific, explores the psychological traits of senior management that facilitate — or prevent — short-sighted marketing management