ESSEC Business School
As the smoke clears and financial markets return to an uneasy calm, it has become clear that the crisis could easily have been more severe
Why imagination is important in the 21st century is that it allows us to remain competitive in a swiftly changing global economy
In this attention deficit environment, marketers and brands struggle to reach consumers with core messages. In this thirst for brand attention, marketers are now excitedly charging into battle riding on a new horse. Brand Purpose. Responsible Marketing
Although, India has been among the bright sparks in the global growth picture, It will battle inflationary pressures. Other emerging economies will confront growth challenges of their own
2023 will not be the first normal year after the pandemic disruption. There are only a few marketing organisations primed to come out stronger on the other side. So here are a few important questions for CMOs to ask themselves as they evaluate their marketing readiness for the new year
The way a CEO communicates can help in predicting the company's performance
Artificial intelligence, like other innovations, is redesigning education and gives people the opportunity to learn outside the walls of a brick-and-mortar school
In the new global order, corporate nationality may be one of the most significant factors for many companies, whether they have international operations or not
Southeast Asia is emerging as an innovation hotspot on the global map. The region now counts 10 unicorns valued at over $1 billion and over 50 companies that could reach this status in the years to come
The choice of government is a matter for the people of Sri Lanka to decide, but they will do well to remember that—whichever regime assumes power—the country will need to come together as never before to weather the tough times ahead