ESSEC Business School
ESSEC Business School
-
Belting out a new tune or going down the same old road?
Part of the reason why the BRI continues to evoke such mixed sentiments is because the plan has never been all that well-defined
-
The Hikikomori Phenomenon – is Information Technology really to blame?
Jan Ondrus, Associate Professor of Information Systems and Associate Dean of Faculty at ESSEC Asia-Pacific, shares initial research into the Hikikomori phenomenon — the gradual withdrawal into the virtual world and behavioural extremes — and the influence of IT
-
The promise and peril of artificial intelligence as a general purpose technology
AI has forced many white-collar workers to confront a suddenly-uncertain future. Until now, the specter of technological progress had always come for the blue-collar job
-
What are the objectives of the war in Ukraine?
The problem in Ukraine is that there are several war objectives, and it is difficult to satisfy them all
-
Narrative reviews: A powerful tool for businesses
Is there an ideal type of customer review? Professor Tuck Siong Chung, ESSEC Asia-Pacific, and his fellow researchers explain why narrative reviews containing the product/service experience and emotional journey, are better at improving sales than just technical differentiators and stats
-
Crisis, crisis, everywhere
As the smoke clears and financial markets return to an uneasy calm, it has become clear that the crisis could easily have been more severe
-
The importance of imagination in today's economy
Why imagination is important in the 21st century is that it allows us to remain competitive in a swiftly changing global economy
-
Brand Purpose and Responsible Marketing walk into a bar. They meet common sense
In this attention deficit environment, marketers and brands struggle to reach consumers with core messages. In this thirst for brand attention, marketers are now excitedly charging into battle riding on a new horse. Brand Purpose. Responsible Marketing
-
Snapshots of the global economy going into 2023
Although, India has been among the bright sparks in the global growth picture, It will battle inflationary pressures. Other emerging economies will confront growth challenges of their own
-
Navigating the perfect marketing storm in 2023
2023 will not be the first normal year after the pandemic disruption. There are only a few marketing organisations primed to come out stronger on the other side. So here are a few important questions for CMOs to ask themselves as they evaluate their marketing readiness for the new year