ESSEC Business School
ESSEC Business School
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To do or not to do: How to frame more ambitious goals so you stick to them
Why exactly does making a goal-inconsistent decision drive us to push ourselves further?
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Mutual funds vs Exchange Traded Funds for retail investors
There are three main advantages of ETFs over mutual funds for retail investors — better liquidity, lower cost, and tax efficiency
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Customer referencing: Turning the customer into a credible source of value
Do customers serve any other purpose other than warranting current and future income? How can they help attract potential customers and increase sales? Marketing Professor Tuck Siong Chung, ESSEC Business School Asia-Pacific, and his fellow researchers explore how customer referencing helps firms build credibility and value
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Why is geopolitics knowledge essential for business leaders?
At some point, political leaders should accept that they are fallible, and corporate leaders should accept their social responsibility. Only then can a dance with equal partners occur
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Confidence: How it helps to keep the marketing budget healthy and long-term
What motivates CEOs when they decide on a marketing project? Are they just borrowing from the future to finance the present? And how can a CMO prevent cuts in their marketing budget that will ultimately influence a firm's long term performance? Prof. Tuck S. Chung, ESSEC Business School Asia-Pacific, explores the psychological traits of senior management that facilitate — or prevent — short-sighted marketing management
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Does effort guarantee performance and success?
As a young professional, it's important to understand that success is not just about working hard
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Investing in sustainability efforts to remain competitive
Sustainability is one of the key factors in the decision-making processes of different stakeholders, from customers' purchasing decisions, suppliers' procurement and production considerations, to governments' legislative requirements. Investors have also increasingly prioritized sustainability in their decisions
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Having different visions of ourselves in the future is key
Humankind's vision of the future implies co-evolution: that is, how our self-perception of the future will influence us in the present
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How will the world economy look in 2024
The year ahead is likely to be a year of muddle-through, with middling performance by most economies, and little by way of a growth breakout
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Beancounters in popular culture: The story behind the art
What's the role of visual art in shaping what we think of others? Profs. Mark Christensen, ESSEC Business School, Asia-Pacific and Sébastien Rocher, IAE Nancy School of Management, explore the influence of cultural works on society by studying the ebb and flow of the beancounter image in the comics industry