International Management Institute

International Management Institute

Neena Sondhi
Machiavellian or Messiah? Which nattier brand narrative should marketers adopt?

As brands invent, re-invent, and create new avatars, it is imperative to form lasting consumer-brand relationships. Here are a few approaches marketers should look into to forge that bond
Dr Himadri Das
Will GenAI disrupt higher education?

Here's how introducing GenAI will be a very positive disruption that will benefit the learners, who are the customers and audience for education in the first place
Prof. Juhi Gupta
Seeds of Debt: How loan waivers affect the farmers and the economy

Due to recurrent crop losses and increasing costs, farmers take on debt they cannot pay off. The inability to pay debt causes distress and leads to farmers taking on further debt, perpetuating distress and further indebtedness

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