The creator economy has only been growing and these ‘digital stars’ are taking the world by storm. According to Statista, as of 2022, the influencer marketing industry in India was valued at over Rs1,200 crore. It is expected to grow at a CAGR of 25 percent to touch close to Rs2,800 crore by 2026. Though glamorous on the outside, content creation takes a lot of work. Forbes India and Goat—GroupM’s brand-safe influencer and content marketing solution—with 2023 India's Top 100 Digital Stars list, recognise the work of these creators, keeping quantitative and qualitative measures in mind. We have focussed on creators who are primarily active on Instagram, YouTube and Facebook looking at key metrics—such as followers, engagement, views, reach and impressions—across these platforms.