Niharika NM is among the few content creators in India who have been invited to Cannes and Koffee with Karan. Starting with Jordindian, she has worked her way to the top, where stars such as Yash, Mahesh Babu, Aamir Khan and Ranbir Kapoor are featured in her videos. She has collaborated with brands like Myntra, OnePlus, KFC and BoAt.