Shraddha Gurung, also known as lilmissgurung, advocates body positivity and mental well-being. She has partnered with brands like MAC, Clinique, Nykaa, Kay Beauty, Chambor, Gillette, Biolage, and Matrix among others. She was the face of Estee Lauder's 'My Shade, My Story' campaign, along with five others. Through her content, Gurung promotes diversity, inclusivity and celebrates individual beauty in all its forms.