The right app-titude
Games are the most popular mobile apps, while user retention is the top challenge for app marketers, finds InMobi study
Last Updated: Sep 14, 2017, 07:51 IST1 min
Advertisement
6 billion Google Play apps downloaded in India in 2016, up from 3.5 billion in 2015. India surpassed the US as the biggest market in terms of Google Play downloads in 2016, according to research firm App Annie
Image: Shutterstock.com
Mobile apps have become an important form of user engagement and interaction thanks to smartphone penetration. InMobi, a global mobile advertising and discovery platform, carried out its second ‘State of App Performance Marketing’ worldwide study in June-July 2017. Below are the India-specific highlights.
First Published: Sep 14, 2017, 07:51
Subscribe Now- Home /
- Leaderboard /
- The-right-apptitude
Advertisement
Advertisement
Advertisement