The right app-titude

Games are the most popular mobile apps, while user retention is the top challenge for app marketers, finds InMobi study

Shruti Venkatesh
Published: Sep 14, 2017 07:51:13 AM IST
Updated: Sep 13, 2017 11:57:01 AM IST

I love a good story, be it through advertisements, movies or an entrepreneur who dared to think differently. I believe in bringing in fresh perspectives -- to a corporate profile or a Facebook post -- like new wine in an even newer bottle. I graduated with a journalism degree from the Xavier Institute of Communications. My weekend rituals involve watching Bollywood movies and reading up on style trends.

6 billion Google Play apps downloaded in India in 2016, up from 3.5 billion in 2015. India surpassed the US as the biggest market in terms of Google Play downloads in 2016, according to research firm App Annie

Mobile apps have become an important form of user engagement and interaction thanks to smartphone penetration. InMobi, a global mobile advertising and discovery platform, carried out its second ‘State of App Performance Marketing’ worldwide study in June-July 2017. Below are the India-specific highlights.


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(This story appears in the 29 September, 2017 issue of Forbes India. To visit our Archives, click here.)

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