Hublot, the Swiss luxury watchmaker and official timekeeper of the International Cricket Council (ICC) Cricket World Cup 2019, kicked off the 100-day countdown to cricket’s greatest competition. Ricardo Guadalupe, CEO of Hublot launched a three-metre-high clock at Lord’s, the iconic ‘Home of Cricket’, to mark the occasion. The 12th edition of the World Cup will be hosted this year in England and Wales; the first match will take place between England and South Africa on May 30.
Hublot is the first watchmaker to associate itself with cricket. It was also the official timekeeper to the FIFA World Cup in 2010. The partnership with ICC began with the 2015 Cricket World Cup, and continued with the ICC World Twenty20 in 2016 and the ICC Champions Trophy and the Women’s Cricket World Cup in 2017.
Hublot also announced that former England captain Michael Vaughan will be the new brand ambassador. A celebrated batsman, Vaughan led England in 2003 and 2008, winning a record 26 Test matches—most famously, he led the team to win the 2005’s Ashes between England and Australia, England’s first Ashes victory since 1987.