Neelima Mahajan-Bansal

Neelima Mahajan-Bansal

A former Forbes India correspondent, I worked for nearly 10 years as a business journalist in India before heading to the Graduate School of Journalism at University of California, Berkeley, as a Visiting Scholar in 2010. It was a step towards getting a first-hand experience of the US economic and business climate, as well as a great opportunity to get an insight into Africa with a Bill and Melinda Gates Foundation-funded reporting project of my choosing in the continent. Post-Berkeley, one thing led to another, and in early 2012, I found myself braving sub-zero temperatures in Beijing, exploring the nuances of China's evolving business and economic landscape as Editor of CKGSB Knowledge (http://knowledge.ckgsb.edu.cn/), the research publication of Cheung Kong Graduate School of Business. China is an exciting place to be and despite my constant struggles with Mandarin and unfamiliar food, each day opens my eyes to something new. Some of the things I find fascinating are MNC strategy in China and the evolution of Chinese companies into global powerhouses. Interestingly, several Chinese companies that haven't ventured beyond the Mainland are, in many ways, spearheading innovation in ways we cannot imagine. Another interesting trend that I am witnessing firsthand is the evolution of 'Made in China'. This blog is about my experiences and discoveries in the world's second-largest economy. Apart from China, I have an abiding interest in Africa, where I spent the early years of my childhood. More recently, I have researched and edited two books, one of which was on Africa: Culture of the Sepulchre by former diplomat and UNESCO Goodwill Ambassador Madanjeet Singh (Penguin India, 2012), and Leading with Conviction: The Nine Principles of Integrated Leadership by Shalom Saada Saar and Michael J. Hargrove (Jossey-Bass, forthcoming). The views expressed in this blog are my own, and do not represent those of the organization I work for.


FORBES
To my mind, the company is making a fatal mistake. It would be foolish to ignore the opportunity in your own backyard, loosen your grip on your strongholds and go head to head with the giants on their home turf. The US debacle has shown that it is premature for Li Ning to do that
Forbes India Image
English entertainment options in Beijing are few. Besides China has a painful quota on the number of Hollywood movies that can be released here
Forbes India Image
While Hollywood is courting China for reasons that are not hard to fathom, Chinese brands advertising through Hollywood movies is a an interesting trend
FORBES
The story of two Chinese entrepreneurs who are united by their name and their high ambitions
FORBES
How Chinese e-commerce companies are making shoppers go crazy with their promotions, offers and special sales
Forbes India Image
Finding the right Chinese name for a company is fast becoming a science. There are many dos and don’ts
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