Priyanka Nair & Tasmayee Laha Roy

The emergence of plant-based meat brands in India indicates there is a niche and well-aware consumer group that is hungry for more options on their plates. How do brands address this new conscious-food movement?

Facebook Inc's secret plan to rebrand was revealed recently. But what will a name change do for the brand?

After a dry spell, the 'king of Bollywood' is back in two viral advertisements. His innate charm and self-deprecating wit always add to the power of his brand, say advertising executives